Haitham M. Alzoubi – författare
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27 produkter
27 produkter
E-bok
PDF, Engelska, 20261 253 kr
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Advanced technologies like Artificial Intelligence, the Internet of Things, Big Data and Cyber Physical Systems are not only reshaping business operations but also redefining competition across industries.Integrating 4IR and 5IR Technologies for Digital Business Innovation provides an understanding of the characteristics and implications associated with Industry 4.0 and 5.0 technologies. It also offers frameworks for integrating these technologies into business operations to foster innovation, enhance efficiency, and gain a competitive edge. Furthermore, the book offers insights and frameworks for integrating these technologies into business operations to foster innovation, enhance efficiency, and gain a competitive edge and investigates the paths of these technologies and their potential impact on various industries.Perspectives from a range of experts in divergent fields makes this an invaluable resource suitable for various audiences: from business executives and entrepreneurs to scholars and students alike this publication serves as a reference material that equips them with knowledge and tools necessary for thriving in the era of intelligent technology.
Inbunden, Engelska, 2026
1 182 kr
Skickas inom 5-8 vardagar
Advanced technologies like Artificial Intelligence, the Internet of Things, Big Data and Cyber Physical Systems are not only reshaping business operations but also redefining competition across industries.Integrating 4IR and 5IR Technologies for Digital Business Innovation provides an understanding of the characteristics and implications associated with Industry 4.0 and 5.0 technologies. It also offers frameworks for integrating these technologies into business operations to foster innovation, enhance efficiency, and gain a competitive edge. Furthermore, the book offers insights and frameworks for integrating these technologies into business operations to foster innovation, enhance efficiency, and gain a competitive edge and investigates the paths of these technologies and their potential impact on various industries.Perspectives from a range of experts in divergent fields makes this an invaluable resource suitable for various audiences: from business executives and entrepreneurs to scholars and students alike this publication serves as a reference material that equips them with knowledge and tools necessary for thriving in the era of intelligent technology.
E-bok
Engelska, 20261 253 kr
Läs direkt efter köp
Advanced technologies like Artificial Intelligence, the Internet of Things, Big Data and Cyber Physical Systems are not only reshaping business operations but also redefining competition across industries.Integrating 4IR and 5IR Technologies for Digital Business Innovation provides an understanding of the characteristics and implications associated with Industry 4.0 and 5.0 technologies. It also offers frameworks for integrating these technologies into business operations to foster innovation, enhance efficiency, and gain a competitive edge. Furthermore, the book offers insights and frameworks for integrating these technologies into business operations to foster innovation, enhance efficiency, and gain a competitive edge and investigates the paths of these technologies and their potential impact on various industries.Perspectives from a range of experts in divergent fields makes this an invaluable resource suitable for various audiences: from business executives and entrepreneurs to scholars and students alike this publication serves as a reference material that equips them with knowledge and tools necessary for thriving in the era of intelligent technology.
3 010 kr
Skickas inom 10-15 vardagar
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival.The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
3 137 kr
Läs direkt efter köp
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival.
The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
3 010 kr
Skickas inom 10-15 vardagar
Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival.The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.
Del 117 - Studies in Big Data
Cyber Security Impact on Digitalization and Business Intelligence
Big Cyber Security for Information Management: Opportunities and Challenges
Inbunden, Engelska, 2024
2 221 kr
Skickas inom 10-15 vardagar
This book takes a unique approach by exploring the connection between cybersecurity, digitalization, and business intelligence. In today's digital landscape, cybersecurity is a crucial aspect of business operations. Meanwhile, organizations continue to leverage digital technologies for their day-to-day operations. They must be aware of the risks associated with cyber-attacks and implement robust cybersecurity measures to protect their assets. It provides practical insights and solutions to help businesses better understand the impact of cybersecurity on their digitalization and business intelligence strategies. It provides practical insights and solutions for implementing cybersecurity measures in organizations and covers a wide range of topics, including threat intelligence, risk management, compliance, cloud security, and IoT security. The book takes a holistic approach and explores the intersection of cybersecurity, digitalization, and business intelligence and examines the possible challenges and opportunities.
E-bok
Engelska, 20242 822 kr
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This book takes a unique approach by exploring the connection between cybersecurity, digitalization, and business intelligence. In today''s digital landscape, cybersecurity is a crucial aspect of business operations. Meanwhile, organizations continue to leverage digital technologies for their day-to-day operations. They must be aware of the risks associated with cyber-attacks and implement robust cybersecurity measures to protect their assets. It provides practical insights and solutions to help businesses better understand the impact of cybersecurity on their digitalization and business intelligence strategies. It provides practical insights and solutions for implementing cybersecurity measures in organizations and covers a wide range of topics, including threat intelligence, risk management, compliance, cloud security, and IoT security. The book takes a holistic approach and explores the intersection of cybersecurity, digitalization, and business intelligence and examines the possible challenges and opportunities.
Del 117 - Studies in Big Data
Cyber Security Impact on Digitalization and Business Intelligence
Big Cyber Security for Information Management: Opportunities and Challenges
Häftad, Engelska, 2025
2 221 kr
Skickas inom 10-15 vardagar
This book takes a unique approach by exploring the connection between cybersecurity, digitalization, and business intelligence. It provides practical insights and solutions to help businesses better understand the impact of cybersecurity on their digitalization and business intelligence strategies.
Del 147 - Studies in Big Data
Technology Innovation for Business Intelligence and Analytics (TIBIA)
Techniques and Practices for Business Intelligence Innovation
Inbunden, Engelska, 2024
1 999 kr
Skickas inom 10-15 vardagar
This book provides a standpoint on how to effectively use technology innovation for business intelligence and analytics. It presents an approach that combines cutting-edge technological advancements with practical applications in the business world. The book covers a range of innovative technologies and how they can be applied to enhance business intelligence and analytics. It is primarily aimed at professionals in the business field data analysts and students studying subjects. This book is especially beneficial for those who want to grasp and apply the technological trends in making strategic business decisions. Its comprehensive coverage makes it an indispensable resource for anyone, in the intersection of technology and business analytics.
E-bok
Engelska, 20242 508 kr
Läs direkt efter köp
This book provides a standpoint on how to effectively use technology innovation for business intelligence and analytics. It presents an approach that combines cutting-edge technological advancements with practical applications in the business world. The book covers a range of innovative technologies and how they can be applied to enhance business intelligence and analytics. It is primarily aimed at professionals in the business field data analysts and students studying subjects. This book is especially beneficial for those who want to grasp and apply the technological trends in making strategic business decisions. Its comprehensive coverage makes it an indispensable resource for anyone, in the intersection of technology and business analytics.
Del 147 - Studies in Big Data
Technology Innovation for Business Intelligence and Analytics (TIBIA)
Techniques and Practices for Business Intelligence Innovation
Häftad, Engelska, 2025
1 999 kr
Skickas inom 10-15 vardagar
This book provides a standpoint on how to effectively use technology innovation for business intelligence and analytics. The book covers a range of innovative technologies and how they can be applied to enhance business intelligence and analytics.
Inbunden, Engelska, 2025
3 660 kr
Skickas inom 10-15 vardagar
This insightful book delves into how technological innovations are reshaping industries and redefining business strategies. In today’s paced world of advancements, it is crucial to grasp the intricate relationship, between innovation, technology, and business management. This book serves as readers guide to mastering this interplay. From the developments in IoT and blockchain to the evolving paradigms of FINTECH and digital marketing, this book provides an exploration of the technologies driving change and creating new opportunities.However, it is not about technology. This book also tackles the aspects of managing and growing a business in the digital age. Discover how to lead through times of change foster a culture of innovation and navigate considerations during transformation. With real-life case studies, expert viewpoints, and practical insights, this book becomes a resource, for business leaders, entrepreneurs, managers, and students.Whether readers aim to stay of industry trends or gain an understanding of the constantly evolving business landscape, this book " unlocks the potential that innovation holds for businesses.Embrace what lies ahead and revolutionize your approach by delving into the wisdom and understanding contained within the contents of this literature.
E-bok
Engelska, 20254 267 kr
Läs direkt efter köp
This insightful book delves into how technological innovations are reshaping industries and redefining business strategies. In today’s paced world of advancements, it is crucial to grasp the intricate relationship, between innovation, technology, and business management. This book serves as readers guide to mastering this interplay. From the developments in IoT and blockchain to the evolving paradigms of FINTECH and digital marketing, this book provides an exploration of the technologies driving change and creating new opportunities.However, it is not about technology. This book also tackles the aspects of managing and growing a business in the digital age. Discover how to lead through times of change foster a culture of innovation and navigate considerations during transformation. With real-life case studies, expert viewpoints, and practical insights, this book becomes a resource, for business leaders, entrepreneurs, managers, and students.Whether readers aim to stay of industry trends or gain an understanding of the constantly evolving business landscape, this book unlocks the potential that innovation holds for businesses.Embrace what lies ahead and revolutionize your approach by delving into the wisdom and understanding contained within the contents of this literature.
Inbunden, Engelska, 2025
2 371 kr
Skickas inom 10-15 vardagar
This book dives into topics like renewable energy adoption, how AI and IoT can create smarter systems, and the transition toward more sustainable infrastructures. The SIEM book offers an in-depth look at how sustainable innovation is transforming engineering management, providing readers with practical insights and strategies. It focuses on advanced technologies, data-driven approaches, and circular economy concepts, aiming to tackle the key challenges that today's engineers and managers are facing.With a focus on the circular economy, it explores how engineering leaders can integrate sustainability into their processes to achieve both efficiency and growth. Practical examples and real-world cases are also included, showing how companies around the world are balancing innovation with environmental goals.In an era where businesses are under pressure to reduce their environmental impact while staying competitive, this book gives actionable tools and strategies for achieving both. From big data applications in decision-making to AI-powered solutions, Sustainable Innovation for Engineering Management (SIEM) equips readers with the knowledge they need to succeed in this evolving field.Designed for professionals, academics, and students, this book creates a bridge between theory and real-world practices. Whether you are working to solve current industry problems or looking to inspire sustainable change within your organization, this book is a valuable resource for driving innovation and fostering sustainability together.
E-bok
Engelska, 20253 046 kr
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This book dives into topics like renewable energy adoption, how AI and IoT can create smarter systems, and the transition toward more sustainable infrastructures. The SIEM book offers an in-depth look at how sustainable innovation is transforming engineering management, providing readers with practical insights and strategies. It focuses on advanced technologies, data-driven approaches, and circular economy concepts, aiming to tackle the key challenges that today's engineers and managers are facing.With a focus on the circular economy, it explores how engineering leaders can integrate sustainability into their processes to achieve both efficiency and growth. Practical examples and real-world cases are also included, showing how companies around the world are balancing innovation with environmental goals.In an era where businesses are under pressure to reduce their environmental impact while staying competitive, this book gives actionable tools and strategies for achieving both. From big data applications in decision-making to AI-powered solutions, Sustainable Innovation for Engineering Management (SIEM) equips readers with the knowledge they need to succeed in this evolving field.Designed for professionals, academics, and students, this book creates a bridge between theory and real-world practices. Whether you are working to solve current industry problems or looking to inspire sustainable change within your organization, this book is a valuable resource for driving innovation and fostering sustainability together.
Inbunden, Engelska, 2025
3 016 kr
Skickas inom 10-15 vardagar
This book acts as a doorway, to the realms of management and engineering uncovering how the merging of these fields is paving the way for developments in business and technology. It provides an exploration of innovations that are reshaping both corporate and technical landscapes encompassing AI, IoT strategic management and operational excellence. This book not only explores into the advancements that are propelling change but also explores the human aspect of business innovation. It examines the evolving roles of leadership emphasizes the significance of cultivating a culture and addresses the challenges involved in navigating change within a dominant era. With insights from industry experts and thought leaders 'Innovative Dynamics in Management and Engineering' presents a wealth of theories, practices and real-life case studies. A must read for those aspiring to lead and thrive in these evolving realms of business and engineering this book equips readers, with knowledge and tools essential to flourish amidst this new era characterized by digital transformation and seamless technological integration.
E-bok
Engelska, 20253 923 kr
Läs direkt efter köp
This book acts as a doorway, to the realms of management and engineering uncovering how the merging of these fields is paving the way for developments in business and technology. It provides an exploration of innovations that are reshaping both corporate and technical landscapes encompassing AI, IoT strategic management and operational excellence. This book not only explores into the advancements that are propelling change but also explores the human aspect of business innovation. It examines the evolving roles of leadership emphasizes the significance of cultivating a culture and addresses the challenges involved in navigating change within a dominant era. With insights from industry experts and thought leaders 'Innovative Dynamics in Management and Engineering' presents a wealth of theories, practices and real-life case studies. A must read for those aspiring to lead and thrive in these evolving realms of business and engineering this book equips readers, with knowledge and tools essential to flourish amidst this new era characterized by digital transformation and seamless technological integration.
Inbunden, Engelska, 2025
3 016 kr
Skickas inom 10-15 vardagar
This book presents a comprehensive exploration of environmental risk management, targeting policymakers, educators, students, and professionals engaged in environmental sciences and sustainability. It navigates through a series of interconnected themes that illustrate the complexity of environmental issues and the multifaceted strategies required to address them. In the first chapter, "Educational Initiatives and Awareness," the focus is on the pivotal role educational institutions play in fostering environmental awareness. It emphasizes how curricula that incorporate environmental education can empower future generations to recognize and address ecological challenges. Next, "Legal Frameworks and Global Agreements" dives into the essential policies and international treaties that shape environmental protection. The third chapter, "Governmental and Private Sector Engagement," shifts to practical strategies employed by governments and corporations in managing environmental resources. As the discussion progresses to "Climate Change and Its Multifaceted Impacts," the book tackles the pressing reality of climate change and its far-reaching consequences. In "Addressing Environmental Offenses," the focus is on the measures taken by various sectors—such as agriculture and public security—to combat environmental violations. The book then addresses the "Environmental Fallout of Human Conflicts and Disasters," providing insights into how wars, natural disasters, and pandemics exacerbate environmental degradation. Chapter seven, "Critical Environmental Challenges," examines some of the most urgent issues facing our planet today, including global warming, pollution, and deforestation. Finally, "Sustainable Solutions and Green Innovations" offers a hopeful perspective on the future. It discusses the significance of renewable energy sources, recycling initiatives, and green manufacturing processes as viable paths toward mitigating environmental risks. Ultimately, this book aims to bridge the gap between awareness and action, highlighting the importance of education, legislation, collaboration, and innovative solutions in addressing the multifaceted environmental challenges we face today.
3 809 kr
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This book presents a comprehensive exploration of environmental risk management, targeting policymakers, educators, students, and professionals engaged in environmental sciences and sustainability. It navigates through a series of interconnected themes that illustrate the complexity of environmental issues and the multifaceted strategies required to address them. In the first chapter, "e;Educational Initiatives and Awareness,"e; the focus is on the pivotal role educational institutions play in fostering environmental awareness. It emphasizes how curricula that incorporate environmental education can empower future generations to recognize and address ecological challenges. Next, "e;Legal Frameworks and Global Agreements"e; dives into the essential policies and international treaties that shape environmental protection. The third chapter, "e;Governmental and Private Sector Engagement,"e; shifts to practical strategies employed by governments and corporations in managing environmental resources. As the discussion progresses to "e;Climate Change and Its Multifaceted Impacts,"e; the book tackles the pressing reality of climate change and its far-reaching consequences. In "e;Addressing Environmental Offenses,"e; the focus is on the measures taken by various sectors—such as agriculture and public security—to combat environmental violations. The book then addresses the "e;Environmental Fallout of Human Conflicts and Disasters,"e; providing insights into how wars, natural disasters, and pandemics exacerbate environmental degradation. Chapter seven, "e;Critical Environmental Challenges,"e; examines some of the most urgent issues facing our planet today, including global warming, pollution, and deforestation. Finally, "e;Sustainable Solutions and Green Innovations"e; offers a hopeful perspective on the future. It discusses the significance of renewable energy sources, recycling initiatives, and green manufacturing processes as viable paths toward mitigating environmental risks. Ultimately, this book aims to bridge the gap between awareness and action, highlighting the importance of education, legislation, collaboration, and innovative solutions in addressing the multifaceted environmental challenges we face today.
Inbunden, Engelska, 2025
2 553 kr
Skickas inom 10-15 vardagar
The book explores how emerging technologies transform industries and reshape modern business practices. It provides valuable insights into the integration of innovations across various sectors, making it an essential resource for academics, professionals, and students. Also, the book begins by examining educational technologies, focusing on how digital tools such as AI, blockchain, and telemedicine are revolutionizing the learning experience and healthcare delivery. It highlights the increasing role of technology in improving student engagement, satisfaction, and outcomes in educational settings. Furthermore, it explores the significant impact of social networks and digital marketing on societal change and consumer behavior. It analyzes how these platforms influence public opinion, political participation, and corporate reputation, offering a critical understanding of the digital landscape's influence on modern communication. Legal and ethical challenges in the digital era are also a key focus, with discussions on topics such as digital copyright, privacy concerns, and the legal implications of internet crimes. This part provides a thorough examination of the evolving legal framework required to navigate the complexities of the digital age. In addition to the power of big data and predictive analytics, exploring how these tools are being used to optimize business operations and enhance decision-making processes. It underscores the strategic importance of digital transformation for achieving business growth and effective governance in today’s competitive environment. Overall, "Innovation, Technologies, and Business Management" presents a comprehensive overview of how innovation and technology are driving change across industries, offering practical insights and strategies for leveraging these advancements in business management.
E-bok
Engelska, 20253 137 kr
Läs direkt efter köp
The book explores how emerging technologies transform industries and reshape modern business practices. It provides valuable insights into the integration of innovations across various sectors, making it an essential resource for academics, professionals, and students. Also, the book begins by examining educational technologies, focusing on how digital tools such as AI, blockchain, and telemedicine are revolutionizing the learning experience and healthcare delivery. It highlights the increasing role of technology in improving student engagement, satisfaction, and outcomes in educational settings. Furthermore, it explores the significant impact of social networks and digital marketing on societal change and consumer behavior. It analyzes how these platforms influence public opinion, political participation, and corporate reputation, offering a critical understanding of the digital landscape's influence on modern communication. Legal and ethical challenges in the digital era are also a key focus, with discussions on topics such as digital copyright, privacy concerns, and the legal implications of internet crimes. This part provides a thorough examination of the evolving legal framework required to navigate the complexities of the digital age. In addition to the power of big data and predictive analytics, exploring how these tools are being used to optimize business operations and enhance decision-making processes. It underscores the strategic importance of digital transformation for achieving business growth and effective governance in today's competitive environment. Overall, "e;Innovation, Technologies, and Business Management"e; presents a comprehensive overview of how innovation and technology are driving change across industries, offering practical insights and strategies for leveraging these advancements in business management.
Inbunden, Engelska, 2026
3 016 kr
Skickas inom 10-15 vardagar
"Sustainable Leadership for Environmental Risk" is a crucial guide for navigating today’s environmental challenges through leadership, innovation, and policy-driven solutions.
E-bok
Engelska, 20263 809 kr
Läs direkt efter köp
"e;Sustainable Leadership for Environmental Risk"e; is a crucial guide for navigating today’s environmental challenges through leadership, innovation, and policy-driven solutions. This book explores how leaders across industries and governments can develop sustainable strategies to mitigate climate risks, drive corporate sustainability, and implement ethical governance.Featuring real-world case studies, best practices, and expert insights, SLER equips leaders, policymakers, and sustainability professionals with the tools to create a resilient and eco-conscious future. Whether addressing climate change, pollution, or corporate responsibility, this book provides a comprehensive framework for building sustainable leadership in an era of rapid environmental change.
- Nyhet
Inbunden, Engelska, 2026
3 299 kr
Skickas inom 11-20 vardagar
This book examines the transformative impact of digital technology across business, marketing, and finance. This book explores how digital tools are reshaping customer engagement, organizational performance, and financial practices. Part I focuses on digital marketing strategies and the role of AI in business. It investigates the impact of social media on Jordan’s banking sector, the importance of green marketing in brand development, and the use of intelligent systems for organizational change. The section highlights how businesses are leveraging data to boost customer loyalty and market value. Part II shifts to strategic financial management. It covers the role of FinTech in enhancing financial services, managing risks, and improving business intelligence. It also examines the ethical and educational aspects of digital governance, including AI’s influence on auditing, blockchain in financial reporting, and the effect of digital tools on financial decision-making. This book is a valuable resource for scholars and professionals interested in the future of business and finance in a digital age.
- Nyhet
Inbunden, Engelska, 2026
2 564 kr
Skickas inom 11-20 vardagar
This book explores how organizations can thrive at the intersection of technology and strategic thinking. This book integrates advanced perspectives on digital transformation with actionable insights into innovation management, offering readers a holistic understanding of how technology drives business evolution.The book examines Industry 4.0 applications across sectors—ranging from human resource technology and financial systems to education, cybersecurity, and supply chain intelligence-highlighting how emerging technologies reshape organizational agility and value creation. By combining theoretical foundations with global case insights, DTSI provides scholars, practitioners, and policymakers with frameworks to design resilient, data-driven, and innovation-oriented enterprises.Bringing together contributions from international experts, this book serves as a reference for researchers, postgraduate students, and industry professionals seeking to connect digital technologies with strategic imperatives and sustainable performance in the new industrial era.
Inbunden, Engelska, 2026
3 807 kr
Kommande
This book explores the dynamic intersection of digital technologies, artificial intelligence (AI), and their applications across two key business areas: customer loyalty and employee performance. The first part discusses the evolving role of marketing in building customer relationships, with a specific focus on how AI, data analytics, and digital influencers are reshaping consumer behaviors and brand interactions. From optimizing customer engagement through AI and chatbots to the dark side of AI’s influence on consumer trust, this section offers a critical examination of modern marketing trends. The second part of the book shifts toward the integration of AI and digital human resource (HR) strategies to enhance employee well-being and organizational performance. Topics such as gamification, HR analytics, and the role of AI in improving workforce efficiency are discussed, alongside emerging trends like industry 5.0’s impact on HR practices and employee satisfaction. This book provides crucial insights into how businesses can leverage AI-driven solutions not only to retain customers but also to optimize their internal workforce and create sustainable growth.