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Anwar Al-Gasaymeh – författare

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1 produkter

  1. Anwar Al-Gasaymeh, Haitham M. Alzoubi, Srinidhi Vasudevan - Marketing and Workforce-Based AI Strategies, Inbunden. Tillgänglighet: Kommande

    Marketing and Workforce-Based AI Strategies

    Av Anwar Al-Gasaymeh, Haitham M. Alzoubi m. fl.

    Inbunden, 2027

    4101 kr

    Kommande

    This book explores the dynamic intersection of digital technologies, artificial intelligence (AI), and their applications across two key business areas: customer loyalty and employee performance. The first part discusses the evolving role of marketing in building customer relationships, with a …