Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through real-world applications of marketing concepts, case studies, and contemporary examples. The book’s value theme continues to provide a strong conceptual framework, helping students understand how marketing creates, communicates, and delivers value in a rapidly changing landscape. This leading textbook reflects recent advancements in marketing research and practice, making it an essential resource for today’s marketing students.

Discover:

Key features:

Foundations of Marketing is available through McGraw Hill’s Connect® learning platform as an interactive, adaptive eBook alongside a wealth of ready-made course content for teaching, learning, practice and assessment. With a variety of tools to help with course management, insight and tracking, Connect helps faculty and institutions improve student outcomes and deliver courses more efficiently. To learn more, visit mheducation.co.uk/connect.

Key Connect® features for this edition include:

John Fahy is Professor of Marketing at the University of Limerick, Ireland

David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark (Sønderborg)

Although its beginnings can be traced back to the late 19th century, the interfaith movement has only recently begun to attract mainstream attention, with governments, religious leaders and grassroots activists around the world increasingly turning to interfaith dialogue and collective action to address the challenges posed and explore the opportunities presented by religious diversity in a globalising world. This volume explores the history and development of the interfaith movement by engaging with new theoretical perspectives and a diverse range of case studies from around the world. The first book to bring together experts in the fields of religion, politics and social movement theory to offer an in-depth social analysis of the interfaith movement, it not only sheds new light on the movement itself, but challenges the longstanding academic division of labour that confines ‘religious’ and ‘social’ movements to separate spheres of inquiry.

Although its beginnings can be traced back to the late 19th century, the interfaith movement has only recently begun to attract mainstream attention, with governments, religious leaders and grassroots activists around the world increasingly turning to interfaith dialogue and collective action to address the challenges posed and explore the opportunities presented by religious diversity in a globalising world. This volume explores the history and development of the interfaith movement by engaging with new theoretical perspectives and a diverse range of case studies from around the world. The first book to bring together experts in the fields of religion, politics and social movement theory to offer an in-depth social analysis of the interfaith movement, it not only sheds new light on the movement itself, but challenges the longstanding academic division of labour that confines ‘religious’ and ‘social’ movements to separate spheres of inquiry.

Becoming Vaishnava in an Ideal Vedic City centers on a growing multinational community of ISKCON (International Society for Krishna Consciousness) devotees in Mayapur, West Bengal. While ISKCON’s history is often presented in terms of an Indian guru ‘transplanting’ Indian spirituality to the West, this book focusses on the efforts to bring ISKCON back to India. Paying particular attention to devotees’ failure to consistently live up to ISKCON’s ideals and the ongoing struggle to realize the utopian vision of an ‘ideal Vedic city’, this book argues that the anthropology of ethics must account for how moral systems accommodate the problem of moral failure.

In a rapidly changing world, in which religious identities emerge as crucial fault lines in political and public discourse, this volume brings together multiple disciplinary perspectives in order to investigate shifting conceptions of, and commitments to, the ideals of religious pluralism.

Spanning theology, sociology, politics and anthropology, the chapters explore various approaches to coexistence, political visions of managing diversity and lived experiences of multireligiosity, in order to examine how modes of religious pluralism are being constructed and contested in different parts of the world. Contributing authors analyse challenges to religious pluralism, as well as innovative kinds of conviviality, that produce meaningful engagements with diversity and shared community life across different social, political and economic settings.

This book will be relevant to scholars of religion, community life, social change and politics, and will also be of interest to civil society organisations, NGOs, international agencies and local, regional and national policymakers.

Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through real-world applications of marketing concepts, case studies, and contemporary examples. The book’s value theme continues to provide a strong conceptual framework, helping students understand how marketing creates, communicates, and delivers value in a rapidly changing landscape. This leading textbook reflects recent advancements in marketing research and practice, making it an essential resource for today’s marketing students.

Discover:

Key features:

Foundations of Marketing is available through McGraw Hill’s Connect® learning platform as an interactive, adaptive eBook alongside a wealth of ready-made course content for teaching, learning, practice and assessment. With a variety of tools to help with course management, insight and tracking, Connect helps faculty and institutions improve student outcomes and deliver courses more efficiently. To learn more, visit mheducation.co.uk/connect.

Key Connect® features for this edition include:

John Fahy is Professor of Marketing at the University of Limerick, Ireland

David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark (Sønderborg)

Although its beginnings can be traced back to the late 19th century, the interfaith movement has only recently begun to attract mainstream attention, with governments, religious leaders and grassroots activists around the world increasingly turning to interfaith dialogue and collective action to address the challenges posed and explore the opportunities presented by religious diversity in a globalising world. This volume explores the history and development of the interfaith movement by engaging with new theoretical perspectives and a diverse range of case studies from around the world. The first book to bring together experts in the fields of religion, politics and social movement theory to offer an in-depth social analysis of the interfaith movement, it not only sheds new light on the movement itself, but challenges the longstanding academic division of labour that confines ‘religious’ and ‘social’ movements to separate spheres of inquiry.

Although its beginnings can be traced back to the late 19th century, the interfaith movement has only recently begun to attract mainstream attention, with governments, religious leaders and grassroots activists around the world increasingly turning to interfaith dialogue and collective action to address the challenges posed and explore the opportunities presented by religious diversity in a globalising world. This volume explores the history and development of the interfaith movement by engaging with new theoretical perspectives and a diverse range of case studies from around the world. The first book to bring together experts in the fields of religion, politics and social movement theory to offer an in-depth social analysis of the interfaith movement, it not only sheds new light on the movement itself, but challenges the longstanding academic division of labour that confines ‘religious’ and ‘social’ movements to separate spheres of inquiry.

Becoming Vaishnava in an Ideal Vedic City centers on a growing multinational community of ISKCON (International Society for Krishna Consciousness) devotees in Mayapur, West Bengal. While ISKCON’s history is often presented in terms of an Indian guru ‘transplanting’ Indian spirituality to the West, this book focusses on the efforts to bring ISKCON back to India. Paying particular attention to devotees’ failure to consistently live up to ISKCON’s ideals and the ongoing struggle to realize the utopian vision of an ‘ideal Vedic city’, this book argues that the anthropology of ethics must account for how moral systems accommodate the problem of moral failure.

In a rapidly changing world, in which religious identities emerge as crucial fault lines in political and public discourse, this volume brings together multiple disciplinary perspectives in order to investigate shifting conceptions of, and commitments to, the ideals of religious pluralism.

Spanning theology, sociology, politics and anthropology, the chapters explore various approaches to coexistence, political visions of managing diversity and lived experiences of multireligiosity, in order to examine how modes of religious pluralism are being constructed and contested in different parts of the world. Contributing authors analyse challenges to religious pluralism, as well as innovative kinds of conviviality, that produce meaningful engagements with diversity and shared community life across different social, political and economic settings.

This book will be relevant to scholars of religion, community life, social change and politics, and will also be of interest to civil society organisations, NGOs, international agencies and local, regional and national policymakers.