John Fahy – författare

Although its beginnings can be traced back to the late 19th century, the interfaith movement has only recently begun to attract mainstream attention, with governments, religious leaders and grassroots activists around the world increasingly turning to interfaith dialogue and collective action to address the challenges posed and explore the opportunities presented by religious diversity in a globalising world. This volume explores the history and development of the interfaith movement by engaging with new theoretical perspectives and a diverse range of case studies from around the world. The first book to bring together experts in the fields of religion, politics and social movement theory to offer an in-depth social analysis of the interfaith movement, it not only sheds new light on the movement itself, but challenges the longstanding academic division of labour that confines ‘religious’ and ‘social’ movements to separate spheres of inquiry.

Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment.This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies.This work will be of essential interest to academics and researchers in the fields of international strategy and international business.

Although its beginnings can be traced back to the late 19th century, the interfaith movement has only recently begun to attract mainstream attention, with governments, religious leaders and grassroots activists around the world increasingly turning to interfaith dialogue and collective action to address the challenges posed and explore the opportunities presented by religious diversity in a globalising world. This volume explores the history and development of the interfaith movement by engaging with new theoretical perspectives and a diverse range of case studies from around the world. The first book to bring together experts in the fields of religion, politics and social movement theory to offer an in-depth social analysis of the interfaith movement, it not only sheds new light on the movement itself, but challenges the longstanding academic division of labour that confines ‘religious’ and ‘social’ movements to separate spheres of inquiry.

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, IrelandDavid Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through real-world applications of marketing concepts, case studies, and contemporary examples. The book’s value theme continues to provide a strong conceptual framework, helping students understand how marketing creates, communicates, and delivers value in a rapidly changing landscape. This leading textbook reflects recent advancements in marketing research and practice, making it an essential resource for today’s marketing students.Discover:The impact of generative AI across the field of marketing practice, in areas such as customer service, content marketing and advertisingThe growing importance of digital and social media marketing, covered throughout the bookHow organisations are leveraging consumer data to make decisions and drive customer retention and conversion levelsImportant developments in the field of sustainable marketingBoth a Managerial and Consumer perspective to marketingKey features:Marketing Spotlights highlight the marketing innovations of brands such as Lidl, Hoka, Singapore Airlines and Decathlon.Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Europe and internationally.Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.End of Chapter Case Studies covering businesses such as Quorn, IKEA, Aveeno Skincare and Victoria’s Secret provide students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking.Foundations of Marketing is available through McGraw Hill’s Connect® learning platform as an interactive, adaptive eBook alongside a wealth of ready-made course content for teaching, learning, practice and assessment. With a variety of tools to help with course management, insight and tracking, Connect helps faculty and institutions improve student outcomes and deliver courses more efficiently. To learn more, visit mheducation.co.uk/connect.Key Connect® features for this edition include:Application Based Activities that provide students with a real-world experience and provides the opportunity to synthesize information and use critical thinking skills to solve realistic scenarios. Coverage includes digital and social media marketing, marketing ethics and Artificial IntelligenceMarketing Analytics exercises that challenge students to make decisions using metrics commonly seen across marketing professionalsAssignable case studies with associated multiple-choice questions to test understanding and application of topics covered in the case studyNew ‘iSeeit!’ videos with associated questions to aid learning and supplement the content of the book, allowing students to test their understanding of key conceptsJohn Fahy is Professor of Marketing at the University of Limerick, IrelandDavid Jobber is Professor of Marketing at the University of Bradford School of Management, UKSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark (Sønderborg)

Becoming Vaishnava in an Ideal Vedic City centers on a growing multinational community of ISKCON (International Society for Krishna Consciousness) devotees in Mayapur, West Bengal. While ISKCON’s history is often presented in terms of an Indian guru ‘transplanting’ Indian spirituality to the West, this book focusses on the efforts to bring ISKCON back to India. Paying particular attention to devotees’ failure to consistently live up to ISKCON’s ideals and the ongoing struggle to realize the utopian vision of an ‘ideal Vedic city’, this book argues that the anthropology of ethics must account for how moral systems accommodate the problem of moral failure.

In a rapidly changing world, in which religious identities emerge as crucial fault lines in political and public discourse, this volume brings together multiple disciplinary perspectives in order to investigate shifting conceptions of, and commitments to, the ideals of religious pluralism.Spanning theology, sociology, politics and anthropology, the chapters explore various approaches to coexistence, political visions of managing diversity and lived experiences of multireligiosity, in order to examine how modes of religious pluralism are being constructed and contested in different parts of the world. Contributing authors analyse challenges to religious pluralism, as well as innovative kinds of conviviality, that produce meaningful engagements with diversity and shared community life across different social, political and economic settings.This book will be relevant to scholars of religion, community life, social change and politics, and will also be of interest to civil society organisations, NGOs, international agencies and local, regional and national policymakers.