David Jobber – författare
Visar alla böcker från författaren David Jobber. Handla med fri frakt och snabb leverans.
5 produkter
Foundations of Marketing, 8e
Av John Fahy, David Jobber m. fl.
Häftad, 2026
699 kr
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Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8 th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through …
Selling and Sales Management
Av David Jobber, Geoffrey Lancaster m. fl.
Häftad, 2024
1062 kr
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The definitive text that connects sales theory to the practical implications of selling in today's world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, …
Selling and Sales Management
Av Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster m. fl.
E-bok, 2024
820 kr
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The definitive text that connects sales theory to the practical implications of selling in today''s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, …
Foundations of Marketing, 7e
Häftad, 2022
689 kr
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Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer …
Principles and Practice of Marketing 10/e
Av David Jobber, Fiona Ellis-Chadwick
Häftad, 2023
784 kr
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The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in …
