Kenneth Le Meunier-Fitzhugh – författare
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18 produkter
Selling and Sales Management
Av David Jobber, Geoffrey Lancaster m. fl.
Häftad, 2024
1062 kr
Lägg i varukorg
The definitive text that connects sales theory to the practical implications of selling in today's world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, …
Achieving a Strategic Sales Focus
Contemporary Issues and Future Challenges
Av Tony Douglas, Kenneth Le Meunier-FitzHugh
E-bok, 2016
491 kr
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The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations …
Oxford Handbook of Strategic Sales and Sales Management
Av Nigel F. Piercy, Kenneth Le Meunier-FitzHugh m. fl.
E-bok, 2012
604 kr
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The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand …
Oxford Handbook of Strategic Sales and Sales Management
Av Nigel F. Piercy, Kenneth Le Meunier-FitzHugh m. fl.
E-bok, 2012
604 kr
Lägg i varukorg
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand …
Marketing
A Very Short Introduction
Av Kenneth Le Meunier-FitzHugh
E-bok, 2021
95 kr
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Very Short Introductions : Brilliant, Sharp, Inspiring Marketing is pivotal in today''s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the …
Marketing
A Very Short Introduction
Av Kenneth Le Meunier-FitzHugh
E-bok, 2021
95 kr
Lägg i varukorg
Very Short Introductions : Brilliant, Sharp, Inspiring Marketing is pivotal in today''s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the …
Achieving a Strategic Sales Focus
Contemporary Issues and Future Challenges
Av Kenneth Le Meunier-FitzHugh, Tony Douglas
Inbunden, 2016
1565 kr
Lägg i varukorg
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations …
Achieving a Strategic Sales Focus
Contemporary Issues and Future Challenges
Av Kenneth Le Meunier-FitzHugh, Tony Douglas
Häftad, 2016
846 kr
Lägg i varukorg
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team tactically, this text addresses how sales can help organizations to become more customer oriented. Many organizations …
Marketing
A Very Short Introduction
Av Kenneth Le Meunier-FitzHugh
Häftad, 2021
116 kr
Lägg i varukorg
Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the …
The Oxford Handbook of Strategic Sales and Sales Management
Av Kenneth Le Meunier-Fitzhugh, David W. Craven m. fl.
Inbunden, 2011
2989 kr
Lägg i varukorg
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand …
The Oxford Handbook of Strategic Sales and Sales Management
Av David W. Cravens, Kenneth Le Meunier-FitzHugh m. fl.
Häftad, 2012
779 kr
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The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand …
Sales Management
A Research Overview
Av Kieran Sheahan, Kenneth Le Meunier-FitzHugh
E-bok, 2023
384 kr
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Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research. Organisations who are looking to increase revenues and add new customers to their …
Sales Management
A Research Overview
Av Kieran Sheahan, Kenneth Le Meunier-FitzHugh
E-bok, 2023
393 kr
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Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research. Organisations who are looking to increase revenues and add new customers to their …
Sales Management
A Research Overview
Av Kenneth Le Meunier-FitzHugh, Kieran Sheahan
Inbunden, 2023
1028 kr
Lägg i varukorg
Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.Organisations who are looking to increase revenues and add new customers to their …
Sales Management
A Research Overview
Av Kenneth Le Meunier-FitzHugh, Kieran Sheahan
Häftad, 2024
337 kr
Lägg i varukorg
Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.Organisations who are looking to increase revenues and add new customers to their …
Selling and Sales Management
Av Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster m. fl.
E-bok, 2024
820 kr
Lägg i varukorg
The definitive text that connects sales theory to the practical implications of selling in today''s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, …
Creating Effective Sales and Marketing Relationships
Av Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh
Häftad, 2015
270 kr
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This book demonstrates how corporate sales and marketing teams should operate collaboratively in a 21st Century organization to enhance performance in the marketplace. It discusses how and why conflict and /or separation has grown between these two groups, even though to the outside world they …
Creating Effective Sales and Marketing Relationships
Av Leslie Caroline Le Meunier-Fitzhugh, Kenneth Le Meunier-Fitzhugh
E-bok, 2015
125 kr
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How should corporate sales and marketing teams operate collaboratively in a 21st Century to enhance performance in the marketplace? This publication provides insights into how and why con ict and/or separation has grown up between the sales and marketing functions in many organizations, and what …
