Geoffrey Lancaster – författare
Visar alla böcker från författaren Geoffrey Lancaster. Handla med fri frakt och snabb leverans.
10 produkter
Selling and Sales Management
Av David Jobber, Geoffrey Lancaster m. fl.
Häftad, 2024
1062 kr
Lägg i varukorg
The definitive text that connects sales theory to the practical implications of selling in today's world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, …
Essentials of Marketing Management
Av Geoffrey Lancaster, Lester Massingham
Inbunden, 2017
2828 kr
Lägg i varukorg
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional …
Essentials of Marketing Management
Av Geoffrey Lancaster, Lester Massingham
Häftad, 2017
1103 kr
Lägg i varukorg
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional …
Selling and Sales Management
Av Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster m. fl.
E-bok, 2024
820 kr
Lägg i varukorg
The definitive text that connects sales theory to the practical implications of selling in today''s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, …
Essentials of Marketing Management
Av Lester Massingham, Geoffrey Lancaster
E-bok, 2017
1302 kr
Lägg i varukorg
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham''s vital study offers an alternative to the traditional …
Essentials of Marketing Management
Av Lester Massingham, Geoffrey Lancaster
E-bok, 2017
1302 kr
Lägg i varukorg
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham''s vital study offers an alternative to the traditional …
Essentials of Marketing Management
Av Geoffrey Lancaster, Lester Massingham
Inbunden
3067 kr
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