Lester Massingham – författare
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5 produkter
Essentials of Marketing Management
Av Geoffrey Lancaster, Lester Massingham
Inbunden, 2017
2828 kr
Lägg i varukorg
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional …
Essentials of Marketing Management
Av Geoffrey Lancaster, Lester Massingham
Häftad, 2017
1103 kr
Lägg i varukorg
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional …
Essentials of Marketing Management
Av Lester Massingham, Geoffrey Lancaster
E-bok, 2017
1302 kr
Lägg i varukorg
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham''s vital study offers an alternative to the traditional …
Essentials of Marketing Management
Av Lester Massingham, Geoffrey Lancaster
E-bok, 2017
1302 kr
Lägg i varukorg
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham''s vital study offers an alternative to the traditional …
Essentials of Marketing Management
Av Geoffrey Lancaster, Lester Massingham
Inbunden
3067 kr
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