Jonathan Knowles - Böcker

Bertrand Russell famously distinguished between 'knowledge by acquaintance' and 'knowledge by description'. For much of the latter half of the twentieth century, many philosophers viewed the notion of acquaintance with suspicion, associating it with Russellian ideas that they would wish to reject. However in the past decade or two the concept has undergone a striking revival in mainstream 'analytic' philosophy--acquaintance is, it seems, respectable again. This volume showcases the great variety of topics in philosophy of mind, epistemology, and philosophy of language for which philosophers are currently employing the notion of acquaintance. It is the first collection of new essays devoted to the topic of acquaintance, featuring chapters from many of the world's leading experts in this area. Opening with an extensive introductory essay, which provides some historical background and summarizes the main debates and issues concerning acquaintance, the remaining thirteen contributions are grouped thematically into four sections: phenomenal consciousness, perceptual experience, reference, and epistemology.

Co-published with the Institute of Communication Agencies. Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question ""Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?"" In Part 1 the authors establish that finance, marketing, and advertising share common ground in the value of brands. Part 2 reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Part 3 outlines what it takes to build an accountability culture and profiles some techniques that are useful for framing and measuring the business impact of marketing and advertising investment. The book is intended for anyone with an interest in accountability as it applies to short- and long-term marketing effort.

This book provides an original perspective on the debate about anti-representationalism and the nature of philosophy.