Karen Freberg - Böcker
Public Relations and Strategic Communication in 2050
Trends Shaping the Future of the Profession
552 kr
Skickas inom 10-15 vardagar
Public Relations and Strategic Communication in 2050
Trends Shaping the Future of the Profession
2 012 kr
Skickas inom 10-15 vardagar
Portfolio Building Activities in Social Media
Exercises in Strategic Communication
693 kr
Skickas
Featuring 125 real-world activities across various social media platforms!
Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.
Social Media for Strategic Communication - International Student Edition
Creative Strategies and Research-Based Applications
1 798 kr
Skickas inom 11-20 vardagar
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Social Media for Strategic Communication
Creative Strategies and Research-Based Applications
1 798 kr
Tillfälligt slut
2 277 kr
Skickas inom 7-10 vardagar