Social Media for Strategic Communication

Creative Strategies and Research-Based Applications

AvKaren Freberg

Häftad, Engelska, 2025

1 850 kr

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Beskrivning

Social Media for Strategic Communication teaches students the skills and principles needed to use social media in persuasive communication campaigns. The Third Edition features a brand-new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.

Produktinformation

Utgivningsdatum:2025-11-20
Mått:249 x 26 x 167 mm
Vikt:895 g
Format:Häftad
Språk:Engelska
Antal sidor:480
Upplaga:3
Förlag:SAGE Publications
ISBN:9781071936733

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Recensioner i media

This textbook combines the detail of strategic planning with the nuances of social media management in a way that is easily accessible to students. It provides a pathway for students to learn the academics behind these concepts, as well as help prepare them for a career in this and related fields.

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