Kati E. Sudnick – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2023
1 050 kr
Skickas inom 10-15 vardagar
Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leadership and parasocial relationships—in order to consider consequences surrounding Hannah Arendt’s social condition, which appears in hyper-form within social media influencer marketing as a major integrated marketing communication tool. Sudnick applies these concepts to three major case studies surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication tactic in an era entrenched within the banality of the social. Ultimately, the author argues for a more aware and conscientious public when it comes to engaging with influencers online. Scholars of communication, philosophy, and media studies will find this book of particular interest.
Inbunden, Engelska, 2027
1 352 kr
Kommande
In this book, Kati E. Sudnick and Matthew P. Mancino engage the work of major communication ethics and media ecology touchstones to understand social media’s effect on human communication and interaction. Working from the McLuhan (1964) perspective that electronic media expands the human central nervous system into the universe, we engage with various types of social media to understand the unintended consequences of using this variegated medium as our central means of human interaction. The book utilizes virtue ethics as founded by Aristotle and further explored by Alasdair MacIntyre (1981) as the primary communication ethics lens to understand why these unintended consequences of social media use matter for the human condition, describing potential steps forward as we continue to navigate an online world. Ultimately, this book serves as a theoretical pathway for understanding media ecology and virtue ethics in a postmodern age as they attend to the virtual space.