Kati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.

Sudnick philosophically explores social media influencing through a variety of lenses, including the communication philosophies of Ronald C. Arnett, Pat Arneson, and Hannah Arendt. Sudnick applies their perspectives to relatively new phenomena, including social media influencers, TikTok, and cancel culture. In six chapters, she reveals the "banality of the social" of disengaged audiences through case studies and practical applications. Ultimately, Sudnick calls for increased reflections on the skills and practices that combat the banal. The concluding chapter is particularly compelling: Sudnik asks integrated marketing practitioners to examine and challenge "unreflective engagement" using "responsible practices" that address powerful online parasocial relationships. Unlike Robert Hassan and Thomas Sutherland's Philosophy of Media: A Short History of Ideas and Innovations from Socrates to Social Media (2017), Sudnick presents social media as an event worthy of a unique philosophical investigation. This book is timely and provocative for its call to social media practitioners to engage in ethical behavior. Recommended. Advanced undergraduates through faculty; professionals.

• AcknowledgmentsIntroduction: Understanding Social Media Influencer Marketing in a Social AgeChapter 1: Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social AgeChapter 2: The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media InfluencerChapter 3: Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer TacticsChapter 4: The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication ToolChapter 5: Tales from Social Media Influencer Marketing: A Trio of Case StudiesChapter 6: The Banality of Social Media Influencer MarketingBibliographyAbout the Author

Kati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.

Sudnick philosophically explores social media influencing through a variety of lenses, including the communication philosophies of Ronald C. Arnett, Pat Arneson, and Hannah Arendt. Sudnick applies their perspectives to relatively new phenomena, including social media influencers, TikTok, and cancel culture. In six chapters, she reveals the "banality of the social" of disengaged audiences through case studies and practical applications. Ultimately, Sudnick calls for increased reflections on the skills and practices that combat the banal. The concluding chapter is particularly compelling: Sudnik asks integrated marketing practitioners to examine and challenge "unreflective engagement" using "responsible practices" that address powerful online parasocial relationships. Unlike Robert Hassan and Thomas Sutherland's Philosophy of Media: A Short History of Ideas and Innovations from Socrates to Social Media (2017), Sudnick presents social media as an event worthy of a unique philosophical investigation. This book is timely and provocative for its call to social media practitioners to engage in ethical behavior. Recommended. Advanced undergraduates through faculty; professionals.

• AcknowledgmentsIntroduction: Understanding Social Media Influencer Marketing in a Social AgeChapter 1: Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social AgeChapter 2: The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media InfluencerChapter 3: Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer TacticsChapter 4: The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication ToolChapter 5: Tales from Social Media Influencer Marketing: A Trio of Case StudiesChapter 6: The Banality of Social Media Influencer MarketingBibliographyAbout the Author

Kati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.

Sudnick philosophically explores social media influencing through a variety of lenses, including the communication philosophies of Ronald C. Arnett, Pat Arneson, and Hannah Arendt. Sudnick applies their perspectives to relatively new phenomena, including social media influencers, TikTok, and cancel culture. In six chapters, she reveals the "banality of the social" of disengaged audiences through case studies and practical applications. Ultimately, Sudnick calls for increased reflections on the skills and practices that combat the banal. The concluding chapter is particularly compelling: Sudnik asks integrated marketing practitioners to examine and challenge "unreflective engagement" using "responsible practices" that address powerful online parasocial relationships. Unlike Robert Hassan and Thomas Sutherland's Philosophy of Media: A Short History of Ideas and Innovations from Socrates to Social Media (2017), Sudnick presents social media as an event worthy of a unique philosophical investigation. This book is timely and provocative for its call to social media practitioners to engage in ethical behavior. Recommended. Advanced undergraduates through faculty; professionals.

• AcknowledgmentsIntroduction: Understanding Social Media Influencer Marketing in a Social AgeChapter 1: Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social AgeChapter 2: The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media InfluencerChapter 3: Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer TacticsChapter 4: The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication ToolChapter 5: Tales from Social Media Influencer Marketing: A Trio of Case StudiesChapter 6: The Banality of Social Media Influencer MarketingBibliographyAbout the Author