Integrated Marketing Communication – serie
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9 produkter
Integrated Marketing Communication
Creating Spaces for Engagement
Av Jeanne M. Persuit, Christina L. McDowell Marinchak
Inbunden, 2016
1283 kr
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC …
Integrated Marketing Communication
Creating Spaces for Engagement
Av Jeanne M. Persuit, Christina L. McDowell Marinchak
Häftad, 2018
617 kr
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC …
Sport Teams, Fans, and Twitter
The Influence of Social Media on Relationships and Branding
Häftad, 2020
546 kr
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A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely …
Corporate Communication and Integrated Marketing Communication
Audience beyond Stakeholders in a Technological Age
Av Christina L. McDowell Marinchak, Sarah M. DeIuliis
Inbunden, 2023
956 kr
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In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, …
Celebrity and the American Political Process
Integrated Marketing Communication
Inbunden, 2020
1212 kr
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Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as …
Celebrity and the American Political Process
Integrated Marketing Communication
Häftad, 2023
461 kr
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Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as …
Philosophy of Communication of Social Media Influencer Marketing
The Banality of the Social
Inbunden, 2023
1068 kr
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Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. …
Integrated Marketing Communications in Risk and Crisis Contexts
A Culture-Centered Approach
Av Robert S. Littlefield, Deanna D. Sellnow m. fl.
Inbunden, 2021
1195 kr
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Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding …
Integrated Marketing Communications in Risk and Crisis Contexts
A Culture-Centered Approach
Av Robert S. Littlefield, Deanna D. Sellnow m. fl.
Häftad, 2022
510 kr
Lägg i varukorg
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding …
