Christina L. McDowell Marinchak – författare
Visar alla böcker från författaren Christina L. McDowell Marinchak. Handla med fri frakt och snabb leverans.
4 produkter
Integrated Marketing Communication
Creating Spaces for Engagement
Av Jeanne M. Persuit, Christina L. McDowell Marinchak
Inbunden, 2016
1283 kr
Lägg i varukorg
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC …
Integrated Marketing Communication
Creating Spaces for Engagement
Av Jeanne M. Persuit, Christina L. McDowell Marinchak
Häftad, 2018
617 kr
Lägg i varukorg
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC …
Corporate Communication and Integrated Marketing Communication
Audience beyond Stakeholders in a Technological Age
Av Christina L. McDowell Marinchak, Sarah M. DeIuliis
Inbunden, 2023
956 kr
Lägg i varukorg
In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, …
Civically Engaged Woman
Rhetoric and Activism of the Silenced Voice
Av Jill K. Burk, Christina L. McDowell Marinchak
Inbunden, 2025
1188 kr
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The Civically Engaged Woman: Rhetoric and Activism of the Silenced Voice introduces readers to lesser-known women living in the United States between 1820 and 1920. The contributors address why their rhetoric, communicative participation, and civic actions were noteworthy and impactful and offer …