Jeanne M. Persuit – författare

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3 produkter

1. 

   Social Media and Integrated Marketing Communication

   A Rhetorical Approach

   Av Jeanne M. Persuit

   Häftad, 2015

   635 kr

   Lägg i varukorg

   Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals …

2. 

   Integrated Marketing Communication

   Creating Spaces for Engagement

   Av Jeanne M. Persuit, Christina L. McDowell Marinchak

   Inbunden, 2016

   1283 kr

   Lägg i varukorg

   Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC …

3. 

   Integrated Marketing Communication

   Creating Spaces for Engagement

   Av Jeanne M. Persuit, Christina L. McDowell Marinchak

   Häftad, 2018

   617 kr

   Lägg i varukorg

   Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC …