Sarah M. DeIuliis – författare
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2 produkter
Corporate Communication and Integrated Marketing Communication
Audience beyond Stakeholders in a Technological Age
Av Christina L. McDowell Marinchak, Sarah M. DeIuliis
Inbunden, 2023
956 kr
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In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, …
Corporate Communication Crisis Leadership
Advocacy and Ethics
Av Matthew Corr, Sarah M. DeIuliis m. fl.
E-bok, 2017
176 kr
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Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic moments of leadership during corporate communication crises. This work examines the interplay of issue, argument, conflict, and crisis in eventual organizational success or failure. This book explicates the …