Vi hittar inte den utgåva du söker efter, kanske funkar den här lika bra?

Integrated Marketing Communications in Risk and Crisis Contexts

A Culture-Centered Approach

AvRobert S. Littlefield,Deanna D. Sellnow

Häftad, Engelska, 2022

Del i serien Integrated Marketing Communication

481 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Inbunden

1 126 kr

Beskrivning

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

Produktinformation

Utgivningsdatum:2022-08-24
Mått:151 x 229 x 13 mm
Vikt:349 g
Format:Häftad
Språk:Engelska
Serie:Integrated Marketing Communication
Antal sidor:210
Förlag:Bloomsbury Publishing Plc
ISBN:9781793618795

Utforska kategorier

Referensverk och tvärvetenskap inom Samhälle och politik

Mer om författaren

Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida. Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida. Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida

Recensioner i media

By emphasizing the cultural approach, this book brings an essential perspective into the field of risk and crisis communication. In today’s globalized and multicultural societies, understanding cultural differences is critical to the design of effective risk and crisis messages. Littlefield, Sellnow & Sellnow present a general understanding of how culture is an important prerequisite for successful communication, but also deliver in-depth analyses of contemporary crises, which show why messages are more or less effective with different culturally diverse groups. This is an inspiring work and a must-read for both communication practitioners and scholars.

Innehållsförteckning

CONTENTSChapter 1 – Situating Culture and Integrated Marketing in Risk and Crisis CommunicationChapter 2 – The Cultural Imperative in Risk and Crisis Communication Best PracticesChapter 3 – Building the Cultural Model of Risk and Crisis CommunicationChapter 4 – The IDEA Model of Instructional Risk and Crisis CommunicationChapter 5 – The Culture Neutral Approach Chapter 6 – The Culturally Sensitive ApproachChapter 7 – The Culture Centered ApproachChapter 8 – Implications of Emphasizing Culture in Risk and Crisis CommunicationChapter 9 – The Need for an Ethical FrameworkChapter 10 – Future Directions for Situating Culture in Risk and Crisis Communication