Brandi Watkins – författare
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11 produkter
Digital Public Relations and Marketing Communication Trends in Africa
Av Anne W. Njathi, Brandi Watkins
Inbunden, 2024
2591 kr
Lägg i varukorg
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is …
Digital Public Relations and Marketing Communication Trends in Africa
Av Anne W. Njathi, Brandi Watkins
Häftad, 2025
707 kr
Lägg i varukorg
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is …
Digital Public Relations and Marketing Communication Trends in Africa
Av Brandi Watkins, Anne W. Njathi
E-bok, 2024
813 kr
Lägg i varukorg
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is …
Digital Public Relations and Marketing Communication Trends in Africa
Av Brandi Watkins, Anne W. Njathi
E-bok, 2024
813 kr
Lägg i varukorg
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is …
Sport Teams, Fans, and Twitter
The Influence of Social Media on Relationships and Branding
Häftad, 2020
546 kr
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A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely …
Research Perspectives on Social Media Influencers and Brand Communication
Inbunden, 2020
1212 kr
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Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As …
Research Perspectives on Social Media Influencers and Brand Communication
Häftad, 2022
517 kr
Lägg i varukorg
Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As …
Research Perspectives on Social Media Influencers and their Followers
Inbunden, 2021
1283 kr
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Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social …
Research Perspectives on Social Media Influencers and their Followers
Häftad, 2022
517 kr
Lägg i varukorg
Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social …