Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.

This edited collection offers thorough, multipronged approaches to understanding social media influencers. The perspectives in the 11 chapters range from science to faith and fitness to fashion across different international and ethical contexts. Editor Watkins presents a research-focused perspective more tailored to academic readers but still offers practical information in a number of fields. Books on social influence are abundant in the popular press, with many taking a more practical approach. Watkins’ compilation adds an important academic perspective to this vital new marketing sensation. Recommended. Advanced undergraduates through faculty and professionals.

• AcknowledgmentsList of Figures and TablesIntroductionBrandi Watkins, Ph.D.Chapter 1: The Science of Social Media Influencer MarketingKelli S. Burns, Ph.D.Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic CommunicationAlison N. Novak, Ph.D.Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media InfluencerElizabeth B. Jones, Ph.D.Sydney O. SchellerNathan VickChapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and IndustryCarolyn Kim, Ph.D., APRKaren Freberg, Ph.D.Mitchell Friedman, Ed.D., APRAmanda J. Weed, Ph.D., APRChapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements Wangari NjathiNicole M. Lee, Ph.D.Chapter 6: It’s a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics’ Attitudes About, and Behaviors Regarding, Insulin Pump TherapyCorey Jay Liberman, Ph.D.Chapter 7: You “Can’t Put Conceale

Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.

This edited collection offers thorough, multipronged approaches to understanding social media influencers. The perspectives in the 11 chapters range from science to faith and fitness to fashion across different international and ethical contexts. Editor Watkins presents a research-focused perspective more tailored to academic readers but still offers practical information in a number of fields. Books on social influence are abundant in the popular press, with many taking a more practical approach. Watkins’ compilation adds an important academic perspective to this vital new marketing sensation. Recommended. Advanced undergraduates through faculty and professionals.

• AcknowledgmentsList of Figures and TablesIntroductionBrandi Watkins, Ph.D.Chapter 1: The Science of Social Media Influencer MarketingKelli S. Burns, Ph.D.Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic CommunicationAlison N. Novak, Ph.D.Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media InfluencerElizabeth B. Jones, Ph.D.Sydney O. SchellerNathan VickChapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and IndustryCarolyn Kim, Ph.D., APRKaren Freberg, Ph.D.Mitchell Friedman, Ed.D., APRAmanda J. Weed, Ph.D., APRChapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements Wangari NjathiNicole M. Lee, Ph.D.Chapter 6: It’s a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics’ Attitudes About, and Behaviors Regarding, Insulin Pump TherapyCorey Jay Liberman, Ph.D.Chapter 7: You “Can’t Put Conceale

Brandi Watkins is associate professor in the School of Communication and Digital Media at Virginia Tech.

This edited collection offers thorough, multipronged approaches to understanding social media influencers. The perspectives in the 11 chapters range from science to faith and fitness to fashion across different international and ethical contexts. Editor Watkins presents a research-focused perspective more tailored to academic readers but still offers practical information in a number of fields. Books on social influence are abundant in the popular press, with many taking a more practical approach. Watkins’ compilation adds an important academic perspective to this vital new marketing sensation. Recommended. Advanced undergraduates through faculty and professionals.

• AcknowledgmentsList of Figures and TablesIntroductionBrandi Watkins, Ph.D.Chapter 1: The Science of Social Media Influencer MarketingKelli S. Burns, Ph.D.Chapter 2: #FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic CommunicationAlison N. Novak, Ph.D.Chapter 3: #MarketingFaith: The Megachurch Pastor as Social Media InfluencerElizabeth B. Jones, Ph.D.Sydney O. SchellerNathan VickChapter 4: Become an #AcademicInfluencer: A Blueprint for Building Bridges between the Classroom and IndustryCarolyn Kim, Ph.D., APRKaren Freberg, Ph.D.Mitchell Friedman, Ed.D., APRAmanda J. Weed, Ph.D., APRChapter 5: Social Media Influencers in Africa: An Analysis of Instagram Content and Brand Endorsements Wangari NjathiNicole M. Lee, Ph.D.Chapter 6: It’s a Whole New World: The Impact of Social Media Influencers on Type-1 Diabetics’ Attitudes About, and Behaviors Regarding, Insulin Pump TherapyCorey Jay Liberman, Ph.D.Chapter 7: You “Can’t Put Conceale