Integrated Marketing Communications in Risk and Crisis Contexts (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Serie
Integrated Marketing Communication
Antal sidor
210
Utgivningsdatum
2021-03-09
Förlag
Bloomsbury Publishing Plc
Dimensioner
229 x 152 x 13 mm
Vikt
454 g
ISBN
9781793618771

Integrated Marketing Communications in Risk and Crisis Contexts

A Culture-Centered Approach

av Robert S Littlefield, Deanna D Sellnow, Timothy L Sellnow, Robert S Littlefield
Inbunden,  Engelska, 2021-03-09
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Integrated Marketing Communications in Risk and Crisis Contexts present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

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Fler böcker av författarna

Robert S Littlefield, Deanna D Sellnow, Timothy L Sellnow, Robert S Littlefield

Övrig information

Robert S. Littlefield is founding director and professor in the Nicholson School of Communication and Media at the University of Central Florida. Deanna D. Sellnow is professor of strategic communication and assistant director of the Nicholson School of Communication and Media at the University of Central Florida. Timothy L. Sellnow is professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida

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