M. Bjørn Rimscha – författare
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2 produkter
Commercial Communication in the Digital Age
Information or Disinformation?
Av Gabriele Siegert, M. Bjørn Rimscha m. fl.
Inbunden, 2017
1765 kr
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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities …
Management and Economics of Communication
Inbunden, 2020
3404 kr
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This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.It is divided into six parts that comprise: 1. an overarching introduction that defines the field and …
