M. Fetscherin – författare
Visar alla böcker från författaren M. Fetscherin. Handla med fri frakt och snabb leverans.
6 produkter
China Rules
Globalization and Political Transformation
Av J. McIntyre, C. Lattemann m. fl.
E-bok, 2009
779 kr
Lägg i varukorg
The development of the Chinese MNC is a new feature of globalization, one that will undoubtedly change the world. Why Chinese firms internationalize, how they do so, and what the impact of their internationalization on developed markets will be are the foci of this book.
China Rules
Globalization and Political Transformation
Inbunden, 2009
549 kr
Lägg i varukorg
The development of the Chinese MNC is a new feature of globalization, one that will undoubtedly change the world. Why Chinese firms internationalize, how they do so, and what the impact of their internationalization on developed markets will be are the foci of this book.
Consumer Brand Relationships
Meaning, Measuring, Managing
Inbunden, 2015
1130 kr
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Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to …
Consumer Brand Relationships
Meaning, Measuring, Managing
E-bok, 2015
1596 kr
Lägg i varukorg
Consumer Brand Relationships further advances the understanding of consumers'' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution …
China Rules
Globalization and Political Transformation
Häftad, 2009
552 kr
Lägg i varukorg
The development of the Chinese MNC is a new feature of globalization, one that will undoubtedly change the world. Why Chinese firms internationalize, how they do so, and what the impact of their internationalization on developed markets will be are the foci of this book.
Consumer Brand Relationships
Meaning, Measuring, Managing
Häftad, 2016
1130 kr
Lägg i varukorg
Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to …
