Margaret Bruce – författare
Visar alla böcker från författaren Margaret Bruce. Handla med fri frakt och snabb leverans.
10 produkter
Society on the Line
Information Politics in the Digital Age
Av Malcolm Peltu, Margaret Bruce m. fl.
Häftad, 1999
803 kr
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Society on the Line presents a new way of thinking about the social and economic implications of the revolution in information and communication technologies (ICTs). It offers a clear overview of information in the digital age, and explains how social and technical choices about ICTs influence …
Design in Business
Av Margaret Bruce, John Bessant
Häftad, 2001
1156 kr
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This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering …
Creative Product Design
A Practical Guide to Requirements Capture Management
Av Margaret Bruce, Rachel Cooper
Inbunden, 2001
779 kr
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Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem?Typically, out of nine month's …
International Retail Marketing
Av Christopher Moore, Margaret Bruce m. fl.
Häftad, 2004
876 kr
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and …
Fashion Marketing
Inbunden, 2006
3155 kr
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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes …
International Retail Marketing
Av Grete Birtwistle, Margaret Bruce m. fl.
E-bok, 2007
1034 kr
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and …
International Retail Marketing
Av Grete Birtwistle, Margaret Bruce m. fl.
E-bok, 2007
1034 kr
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and …
Fashion Marketing
E-bok, 2007
3745 kr
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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes …
Fashion Marketing
E-bok, 2007
3745 kr
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A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes …
International Retail Marketing
Av Christopher Moore, Margaret Bruce m. fl.
Inbunden, 2015
3155 kr
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and …
