Margaret Bruce – författare

Society on the Line presents a new way of thinking about the social and economic implications of the revolution in information and communication technologies (ICTs). It offers a clear overview of information in the digital age, and explains how social and technical choices about ICTs influence access to information, people, services, and technologies themselves. The author calls this process `the shaping of tele-access' and shows how the concept challenges prevailing theoretical perspectives of the information and communication revolution. His clear, informed and challenging analysis ranges from the household; through the workplace and business organization; to the media as new information providers; and to government policies on information and economic strategy. In doing so he touches on important issues of information inequality, privacy, censorship, the Internet; information and organizational design; and information in the community and public policy. The main text is fully supported by case studies, boxed information, and essays written by leading ICT experts on both sides of the Atlantic. This accessible and useful book offers an invaluable guide to the information politics of the digital age. Pre-publication Endorsements `Society on the Line is a very useful book that organizes and analyses clearly and cogently a substantial body of relevant documentation. It will become required reading in universities around the world.' Manuel Castells, Professor of Sociology, University of California; author of the The Rise of the Network Society `...a fascinating perspective...which provokes fresh consideration of the issues. By showing us how to identify the games being played in the on-line environment, Dutton helps us focus on the pressure points for achieving respect for our information. Privacy need not be at risk as ICTs are exploited.The more we understand the drivers for change, the more we can influence the information handling culture which is emerging.' Elizabeth France, UK Data Protection Registrar

Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem?Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure?Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines:* Customer, user and market requirements* Design requirements* Technical requirementsThe requirements capture model constitutes three phases:* Information gathering* Information transformation* Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.