Bokus
Tony Hines, Margaret Bruce - Fashion Marketing, Inbunden

Inbunden, Engelska, 2006

Fashion Marketing

Av Tony Hines, Margaret Bruce

3138 kr

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Beskrivning
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Produktinformation
  • Utgivningsdatum: 2006-11-24
  • Mått: 156 x 234 x 19 mm
  • Vikt: 1 340 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 348
  • Upplaga: 2
  • Förlag: Taylor & Francis Ltd
  • ISBN: 9780750668972
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Mer om författaren

Margaret Bruce B.Sc., M.Sc., Ph.D., is Professor of Design Management and Marketing at Manchester Business School and where she is also the Director of the Centre for Business Research. She holds a Professorship in Design and Fashion Marketing at University of the Arts London and a Professorship of Strategic Design Management at ICN, University of Nancy 2, France. She has published over 200 papers in the areas of fashion marketing, innovation and design. Professor Bruce has conducted a number of international research programmes in design and innovation. She is a member of Council of the British Academy of Management. Tony Hines B.A., Econ. (Hons), Ph.D., F.R.S.A., M.C.I.M. is Professor of Marketing at Manchester Metropolitan University Business School. He is Director of Doctoral Programmes and has research interests in supply chain strategies, marketing decisions, lifestyles, consumption and identity. He has led international consultancy assignments and funded research projects in these areas. He is the author of 16 books including Supply Chain Strategies – Customer-Driven and Customer Focused and Management Information for Marketing Decisions in addition to Fashion Marketing – Contemporary Issues.

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