María de la O Hernández-López – författare
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4 produkter
4 produkter
Del 14 - Studies in Pragmatics
Multidisciplinary Approach to Service Encounters
Inbunden, Engelska, 2015
2 317 kr
Skickas inom 5-8 vardagar
In A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.
E-bok
PDF, Engelska, 20152 518 kr
Läs direkt efter köp
In A Multidisciplinary Approach to Service Encounters, Maria de la O Hernandez-Lopez and Lucia Fernandez-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers' communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.
Del 41 - Changing Discursive Trends in the Online Review Genre
Changing Discursive Trends in the Online Review Genre: A Cross-Linguistic Study of Blablacar
Häftad, Engelska, 2025
1 352 kr
Skickas inom 3-6 vardagar
E-bok
PDF, Engelska, 20241 425 kr
Läs direkt efter köp
Around twenty years ago, with the digitisation of almost every facet of life, most businesses started including their own review system, so that their products could be rated and reviewed. This was the first wave of online reviews, called online consumer reviews (OCRs). The emergence of the smartphone and the proliferation of social media in the 2010s, however, resulted in a new ecosystem in which peers could share their assets, review other peers and be reviewed. This is the second wave of online reviews, or the emergence of online peer reviews (OPRs). This book explores the three differentiating discursive practices found in BlaBlaCar in Spanish and in English (emotive, relational and metacommunicative) as representative of this new wave. It demonstrates that OPRs have characteristics of their own, and proposes a new definition that captures the latest developments in online reviews in the context of peer collaboration.