María de la O Hernández-López Ph.D. (2009), is a Lecturer in English and Culture at Pablo de Olavide University (Seville). Her publications focus on cross-cultural and intercultural communication. She has lately co-edited New Perspectives on (Im)politeness and Interpersonal Communication (2012).Lucía Fernández-Amaya, Ph.D. (2002), is a Lecturer in English at the Department of Philology and Translation, Pablo de Olavide University, Seville. Her publications focus on pragmatics. She has lately co-edited New Perspectives on (Im)politeness and Interpersonal Communication (2012).Contributors are Rebeca Bataller, Patricia Bou-Franch, Antonio Carmona-Lavado, Jan P. De Ruiter, Sundaram Dorai, Pilar Garcés-Conejos Blitvich, María de la O Hernández-López, Kersting Huth, Francisco Miguel Ivorra Pérez, Raquel Lázaro Gutiérrez, Sebastian Loth, Marilyn Merritt, María Elena Placencia, and Cynthia Webster.

this book is highly recommended for researchers and students in the fields of linguistics, anthropology, and market research, particularly who are interested in service encounters, and also to professionals in the industries of tourism, health care, restaurants, hotels, and commerce. Wei Ren, Linguist List 27.2533

María de la O Hernández-López Ph.D. (2009), is a Lecturer in English and Culture at Pablo de Olavide University (Seville). Her publications focus on cross-cultural and intercultural communication. She has lately co-edited New Perspectives on (Im)politeness and Interpersonal Communication (2012).Lucía Fernández-Amaya, Ph.D. (2002), is a Lecturer in English at the Department of Philology and Translation, Pablo de Olavide University, Seville. Her publications focus on pragmatics. She has lately co-edited New Perspectives on (Im)politeness and Interpersonal Communication (2012).Contributors are Rebeca Bataller, Patricia Bou-Franch, Antonio Carmona-Lavado, Jan P. De Ruiter, Sundaram Dorai, Pilar Garcés-Conejos Blitvich, María de la O Hernández-López, Kersting Huth, Francisco Miguel Ivorra Pérez, Raquel Lázaro Gutiérrez, Sebastian Loth, Marilyn Merritt, María Elena Placencia, and Cynthia Webster.

this book is highly recommended for researchers and students in the fields of linguistics, anthropology, and market research, particularly who are interested in service encounters, and also to professionals in the industries of tourism, health care, restaurants, hotels, and commerce. Wei Ren, Linguist List 27.2533