Martin L. Johnson – författare

Film audiences resisted blatant ads since cinema's earliest days. The advertising film arose as a movie that masqueraded as entertainment or instruction to achieve its goals. Martin L. Johnson reveals the evasive history of advertising films through the actions of individuals, corporate sponsors and producers, and government agencies and non-profits that made, circulated, and showed them.An advertising film placed promotional content into movies presented as travelogues, educational shorts, industrial films, or scenes of daily life. Business and government, meanwhile, built systems to distribute the films to unsuspecting audiences in schools, churches, civic groups, and universities. Through experimentation, corporations honed sophisticated tools of persuasion that used moving images to influence the public. What they learned reshaped notions of storytelling, technology, and corporate communication while setting the stage for advertising's symbiotic relationship with television.Persuasive and expert, Commercial Cinema illuminates the changing fortunes and eventual fate of a film genre in disguise.

Film audiences resisted blatant ads since cinema's earliest days. The advertising film arose as a movie that masqueraded as entertainment or instruction to achieve its goals. Martin L. Johnson reveals the evasive history of advertising films through the actions of individuals, corporate sponsors and producers, and government agencies and non-profits that made, circulated, and showed them. An advertising film placed promotional content into movies presented as travelogues, educational shorts, industrial films, or scenes of daily life. Business and government, meanwhile, built systems to distribute the films to unsuspecting audiences in schools, churches, civic groups, and universities. Through experimentation, corporations honed sophisticated tools of persuasion that used moving images to influence the public. What they learned reshaped notions of storytelling, technology, and corporate communication while setting the stage for advertising's symbiotic relationship with television. Persuasive and expert, Commercial Cinema illuminates the changing fortunes and eventual fate of a film genre in disguise.

"See yourself in the movies!" Prior to the advent of the home movie camera and the ubiquitousness of the camera phone, there was the local film. This cultural phenomenon, produced across the country from the 1890s to the 1950s, gave ordinary people a chance to be on the silver screen without leaving their hometowns. Through these movies, residents could see themselves in the same theaters where they saw major Hollywood motion pictures. Traveling filmmakers plied their trade in small towns and cities, where these films were received by locals as being part of the larger cinema experience. With access to the rare film clips under discussion, Main Street Movies documents the diversity and longevity of local film production and examines how itinerant filmmakers responded to industry changes to keep sponsors and audiences satisfied. From town pride films in the 1910s to Hollywood knockoffs in the 1930s, local films captured not just images of local people and places but also ideas about the function and meaning of cinema that continue to resonate today.

"See yourself in the movies!" Prior to the advent of the home movie camera and the ubiquitousness of the camera phone, there was the local film. This cultural phenomenon, produced across the country from the 1890s to the 1950s, gave ordinary people a chance to be on the silver screen without leaving their hometowns. Through these movies, residents could see themselves in the same theaters where they saw major Hollywood motion pictures. Traveling filmmakers plied their trade in small towns and cities, where these films were received by locals as being part of the larger cinema experience. With access to the rare film clips under discussion, Main Street Movies documents the diversity and longevity of local film production and examines how itinerant filmmakers responded to industry changes to keep sponsors and audiences satisfied. From town pride films in the 1910s to Hollywood knockoffs in the 1930s, local films captured not just images of local people and places but also ideas about the function and meaning of cinema that continue to resonate today.

"See yourself in the movies!" Prior to the advent of the home movie camera and the ubiquitousness of the camera phone, there was the local film. This cultural phenomenon, produced across the country from the 1890s to the 1950s, gave ordinary people a chance to be on the silver screen without leaving their hometowns. Through these movies, residents could see themselves in the same theaters where they saw major Hollywood motion pictures. Traveling filmmakers plied their trade in small towns and cities, where these films were received by locals as being part of the larger cinema experience. With access to the rare film clips under discussion, Main Street Movies documents the diversity and longevity of local film production and examines how itinerant filmmakers responded to industry changes to keep sponsors and audiences satisfied. From town pride films in the 1910s to Hollywood knockoffs in the 1930s, local films captured not just images of local people and places but also ideas about the function and meaning of cinema that continue to resonate today.

Histories of early cinema often focus on technological, social, and aesthetic developments in the medium. But cinema also posed legal challenges throughout the world and continues to do so in the era of digital media and AI. The methods used to establish and defend copyright varied across national contexts and changed over time, shaping how films were circulated and preserved. This edited volume includes essays based on conference papers given at the 17th Domitor conference and includes case studies from a range of national, historical, and cultural contexts. The essays in this volume address an array of themes, including copyright and early intermediality, piracy and censorship, international distribution, infamy and defamation, and publicity, privacy, and rights to the image. Although these essays center the first decades of cinema, the rights they address continue to resonate today. Since intellectual property law is constantly struggling to stay abreast of technological innovation, this collection has special relevance in a new era of global production and digital technologies that is as momentous as the invention of cinema. Claiming, defining, and defending rights are returned to the spotlight as AI draws upon the past of cinema to shape its future.

Silent film is more than just a cinema of firsts, greats, or classics. It is a cinema of experimentation, ambition, and connection. To watch a silent film is to be transported into another world. A Silent Film Companion seeks to broaden the silent film canon by focusing on compelling non-canonical films from around the globe to provide a fresh perspective and new view of silent cinema. With over 50 films discussed, this volume captures just a sliver of the many delights silent cinema has to offer. The book encourages discovery, and rediscovery, of the world of silent cinema: one where the movies were still young, full of possibility, eager to entice others to take part in a wonderful adventure. Films covered are from fourteen countries, including Brazil, Mexico, China, Cuba, India, Italy, and Russia, and representing a diversity of subjects. Chapters provide historical and cultural context to each film, the filmmakers, and a concise analysis of each film. A Silent Film Companion is a guidebook to the many pleasures of silent cinema, allowing you to see and understand diverse perspectives. It is a must read for students and fans of silent cinema interested in seeing a side of silent cinema that is rarely explored.