Michael Morris - Böcker

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

 

NOTE: The print may appear lighter in some copies due to the print method used.

 

This book provides a radical alternative to naturalistic theories of content, and offers a new conception of the place of mind in the world. Confronting head-on the scientific conception of the nature of reality that has dominated the Anglo-American philosophical tradition, Michael Morris here presents a detailed analysis of content and propositional attitudes, based on the idea that truth is a value. In the course of this analysis, he rejects the causal theory of the explanation of behaviour and replaces it with an alternative which depends upon a rich conception of the behaviour we explain with reference to states of mind. According to the theory presented here, our understanding of other people is inextricably involved with our evaluation of what they do, and the objectivity of truth depends on the objectivity of moral goodness.Dr Morris's lucid and detailed exposition of his controversial argument sounds an emphatic challenge to the naturalistic orthodoxy in areas as diverse as metaphysics, ethics, and cognitive science.

Real Likenesses presents a radical new approach to artistic representation. At its heart is a serious reconsideration of the relationship between medium and content in representational art, which counters currently dominant theories that make attention to the former inevitably a distraction from attending to the latter. Through close analysis of paintings, photographs, and novels, Michael Morris proposes a new understanding of the real likenesses we encounter in representational art; what they are, how they are made present to us, and how they are created. The result is an intuitive way of thinking about how these art forms work.

In the relations between colonial European traders and the Indians of the southern backcountry, trade was a powerful manipulative tool used by both sides in their attempts to control each other. This anthropological and sociological study examines how European traders sought out native women as cultural instructors, translators, and sexual companions. The network of native women, fur traders, and colonial diplomats functioned as an invisible social, political, and economic web throughout the backcountry. Although this web was an integral part of the colonial struggle for the region, it is often overlooked or ignored in conventional histories.Women played a key role in this system of economic exchange. They benefitted materially from this arrangement, while the traders enjoyed increased political power as a result of the cohabitation. These Anglo-Indian unions helped to impose Euroamerican values on native societies, and, in part, the women functioned as unofficial diplomats for their people. Colonial governments hoped that the efforts of these frontier traders would impose stability on the tribes, but the profit-seeking of many such traders often resulted in bloody conflict instead.

Written by a leading expert, this is the ideal guide to the only book Wittgenstein published during his lifetime, the Tractatus Logico-Philosophicus. Michael Morris makes sense of Wittgenstein’s brief but often cryptic text, highlighting its key themes. He introduces and analyzes: Wittgenstein’s life and the background to the Tractatus the ideas and text of the Tractatus the continuing importance of Wittgenstein's work to philosophy today, Wittgenstein is the most important twentieth-century philosopher in the English speaking world. This book will be essential reading for all students of philosophy of language and metaphysics.

Written by a leading expert, this is the ideal guide to the only book Wittgenstein published during his lifetime, the Tractatus Logico-Philosophicus. Michael Morris makes sense of Wittgenstein’s brief but often cryptic text, highlighting its key themes. He introduces and analyzes: Wittgenstein’s life and the background to the Tractatus the ideas and text of the Tractatus the continuing importance of Wittgenstein's work to philosophy today, Wittgenstein is the most important twentieth-century philosopher in the English speaking world. This book will be essential reading for all students of philosophy of language and metaphysics.

In this textbook, Michael Morris offers a critical introduction to the central issues of the philosophy of language. Each chapter focusses on one or two texts which have had a seminal influence on work in the subject, and uses these as a way of approaching both the central topics and the various traditions of dealing with them. Texts include classic writings by Frege, Russell, Kripke, Quine, Davidson, Austin, Grice and Wittgenstein. Theoretical jargon is kept to a minimum and is fully explained whenever it is introduced. The range of topics covered includes sense and reference, definite descriptions, proper names, natural-kind terms, de re and de dicto necessity, propositional attitudes, truth-theoretical approaches to meaning, radical interpretation, indeterminacy of translation, speech acts, intentional theories of meaning, and scepticism about meaning. The book will be invaluable to students and to all readers who are interested in the nature of linguistic meaning.

In this textbook, Michael Morris offers a critical introduction to the central issues of the philosophy of language. Each chapter focusses on one or two texts which have had a seminal influence on work in the subject, and uses these as a way of approaching both the central topics and the various traditions of dealing with them. Texts include classic writings by Frege, Russell, Kripke, Quine, Davidson, Austin, Grice and Wittgenstein. Theoretical jargon is kept to a minimum and is fully explained whenever it is introduced. The range of topics covered includes sense and reference, definite descriptions, proper names, natural-kind terms, de re and de dicto necessity, propositional attitudes, truth-theoretical approaches to meaning, radical interpretation, indeterminacy of translation, speech acts, intentional theories of meaning, and scepticism about meaning. The book will be invaluable to students and to all readers who are interested in the nature of linguistic meaning.

Stronger agricultural growth is needed to reduce poverty in Africa, yet the region continues to fall behind. During the past three decades, many traditional African export crops have lost their competitive advantage in international markets, and many food crops consumed in Africa have faced increased competition from imports. In contrast to Africa's experience, during the same period farmers in two remote and formerly unpromising agricultural regions elsewhere in the developing world-Brazil's Cerrado and the Northeast Region of Thailand-conquered important world markets, defying the predictions of many skeptics. What accounted for their success? And could the experience of these two regions carry important lessons for African agriculture? ""Awakening Africa's Sleeping Giant: Prospects for Commercial Agriculture in the Guinea Savannah Zone and Beyond"" summarizes the findings of the study on Competitive Commercial Agriculture for Africa, a collaborative effort led by the World Bank and the UN Food and Agriculture Organization. The study focused on Africa's Guinea Savannah zone, a vast and still largely unexploited area that shares many similarities with the Brazilian Cerrado and the Northeast Region of Thailand. Based on detailed case studies carried out on three continents, the book concludes that opportunities abound for Africa's farmers to compete effectively in regional and global markets. Considerable challenges will have to be overcome, however, and recent progress observed in a number of African countries could easily be reversed by bad policy choices. Making African agriculture competitive will depend on getting policies right, strengthening institutions, and increasing and refocusing investments in the sector.

An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program build around the realities of customer needs and competitor pressures. Written with a minimum of jargon and amply illustrated with explanatory tables and figures, this is an excellent introduction to pricing for both seasoned and aspiring marketing and product managers.Morris and Morris begin by examining the overall concept of price as a statement of value. Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers. Particular attention is paid to the question of price differentials--charging different prices to different classes of consumers--and the legal and ethical ramifications of adopting strategies based on price differentials. The authors also explore cost-based pricing, industry and competitor analysis, pricing across the product line, and computers as an aid in pricing. Throughout, references to real-world cases and problems helps the manager to relate the concepts of market-based pricing to the pricing decisions and considerations actually confronted on the job.

The concept of entrepreneurial intensity captures how entrepreneurship fluctuates by degree and frequency, and how it applies to personal well-being, organizational performance, and the quality of societal life. Morris develops his ideas by challenging the 13 leading myths about entrepreneurship while integrating many diverse perspectives on them. Readers will find in the EI concept a new way of examining and understanding the entrepreneurial process and strategies for fostering entrepreneuriship. Rigorously grounded in research, this book is an important resource for the academic community and for business professionals.Entrepreneurship is a subject that has come into vogue rapidly. Governments are trying to foster it, individuals are practicing it in unprecedented numbers, and large organizations are desperately trying to return to their own entrepreneurial roots. Colleges and universities, in response, are now teaching courses on entrepreneurship, and are establishing programs devoted to it. Morris explores this new interest in entrepreneurship, why it matters, and how it can be encouraged. Many controversies and unresolved issues abound such as the basic questions: how should entrepreneurship be defined? and what will its role be in the future?. Morris examines the issues in-depth and gives readers a comprehensive summary of what entrepreneurship means for today's business organizations, their people, and society.

Ideology critique generally seeks to undermine selected theories and beliefs by demonstrating their partisan origins and their insidious social functions. This approach rightly reveals the socially implicated nature of much purported knowledge, but also brackets or bypasses its cognitive properties. In contrast, Michael Morris argues that it is possible to integrate the social and epistemic dimensions of belief in a way that preserves the cognitive and adjudicatory capacities of reason, while acknowledging that reason itself is inevitably social, historical, and interested. Drawing upon insights from Hegel, Lukács, Mannheim, and Habermas, he interprets and reconstructs Marx's critique of ideology as a positive theory of knowledge, one that reconciles the inherently interested and inextricably situated nature of thought with more traditional conceptions of rational adjudication, normativity, and truth. His wide-ranging examination of the social and epistemic dimensions of ideology will interest readers in political philosophy and political theory.

Ideology critique generally seeks to undermine selected theories and beliefs by demonstrating their partisan origins and their insidious social functions. This approach rightly reveals the socially implicated nature of much purported knowledge, but also brackets or bypasses its cognitive properties. In contrast, Michael Morris argues that it is possible to integrate the social and epistemic dimensions of belief in a way that preserves the cognitive and adjudicatory capacities of reason, while acknowledging that reason itself is inevitably social, historical, and interested. Drawing upon insights from Hegel, Lukács, Mannheim, and Habermas, he interprets and reconstructs Marx's critique of ideology as a positive theory of knowledge, one that reconciles the inherently interested and inextricably situated nature of thought with more traditional conceptions of rational adjudication, normativity, and truth. His wide-ranging examination of the social and epistemic dimensions of ideology will interest readers in political philosophy and political theory.

Using an original modeling framework, this report identifies promising interventions, quantifies their likely costs and benefits, and describes the policy trade-offs that will need to be addressed to reduce the vulnerability and increase the resilience of the hundreds of millions of people living in dryland regions of sub-Saharan Africa.

The economic impact of COVID-19 is unprecedented in size and scope. It has quickly evolved from a health emergency into an employment crisis. It also has far-reaching implications for workers beyond the immediate employment effects, as it most likely has accelerated the transformation process of jobs that had already started in the region and the world. This book focuses on three important pre-pandemic trends observed in the region—namely, premature deindustrialization, servicification of the economy, and task automation—that were significantly changing the labor market landscape in the region and that have been accelerated by the crisis. While there is still uncertainty about the economic impacts of Covid-19, policymakers need to start planning for a rapidly evolving future that will come sooner than expected. A strong focus on productivity, technology development and adoption, and training in relevant skills will be key to adapting and taking advantage of the new opportunities in the post-pandemic world. Importantly, the accelerated transformation of jobs calls for a rethinking of labor regulations and social protection policies geared towards wage earners employed in the formal sector of the economy. The three trends identified in Going Viral, the effects of the pandemic itself, and the growing reliance on electronic platforms raise doubts that wage employment will increase substantially in the coming years. At the same time, earnings and transactions processed through electronic platforms are more visible to the authorities, bringing an opportunity to increase tax revenue and social security contributions. The flexible regulation of the emerging forms of work in a way that encourages employment, supports formalization, and expands the coverage of social protection to larger segments of the population will be of utmost importance for policymakers preparing for a new and changed world.

Outlines the legacies of Empire in Scotland and offers practical methods for diversifying the stories we tell about themEmphasises Scotland's role as a transnational agent in networks of empire and colonialismOutlines new historical examples of how Scotland's trades and institutions benefitted from EmpireOffers innovative examples of new methods for telling transnational heritage storiesProvides examples of new creative practices that illuminate Scotland's role in the Transatlantic Slave SystemHow do we re-think the way Scotland's history is told today? In the current context of calls to decolonise both the museum and the academy, how do we tell the stories of Scotland's role in networks of colonialism? Scotland's Transnational Heritage draws on the expertise of academics, museum professionals and creative practitioners working together to re-think the way that the transnational histories of Scotland are being told today. It outlines new historical examples of how Scottish trades and institutions benefitted from Empire. It gathers examples of contemporary case studies and innovative practices in storytelling that engage and inform. The book aims to inspire heritage and museum staff and academics to create new approaches to these histories, both in Scotland and beyond. It provides a timely snapshot of the exciting and diverse work taking place in the field in Scotland today.

Outlines the legacies of Empire in Scotland and offers practical methods for diversifying the stories we tell about themEmphasises Scotland's role as a transnational agent in networks of empire and colonialismOutlines new historical examples of how Scotland's trades and institutions benefitted from EmpireOffers innovative examples of new methods for telling transnational heritage storiesProvides examples of new creative practices that illuminate Scotland's role in the Transatlantic Slave SystemHow do we re-think the way Scotland's history is told today? In the current context of calls to decolonise both the museum and the academy, how do we tell the stories of Scotland's role in networks of colonialism? Scotland's Transnational Heritage draws on the expertise of academics, museum professionals and creative practitioners working together to re-think the way that the transnational histories of Scotland are being told today. It outlines new historical examples of how Scottish trades and institutions benefitted from Empire. It gathers examples of contemporary case studies and innovative practices in storytelling that engage and inform. The book aims to inspire heritage and museum staff and academics to create new approaches to these histories, both in Scotland and beyond. It provides a timely snapshot of the exciting and diverse work taking place in the field in Scotland today.

Few thirty-day periods in history have been more tumultuous than the fall of Saigon in April of 1975. Few thirty-day periods in history have been more tumultuous than the fall of Saigon in April of 1975. With US military now gone for two years, the North Vietnamese Army routed South Vietnam’s forces, resulting in thousands of refugees pouring into the former colonial capital. The world watched and waited for what many expected would be a bloodbath.Escape from Saigon follows various people trapped in the besieged city. Among them are a former GI attempting to rescue his Vietnamese wife’s terrified relatives; a Vietnamese-American television reporter whose conflicted heritage threatens her future; an American businessman risking his life to smuggle out his employees; and the last remaining US diplomatic personnel in Saigon, including the ambassador, military liaisons, and CIA operatives. The NVA onslaught is spearheaded by two officers—one intent on maintaining military restraint, the other bent on revenge and will sweep up families, friends, and comrades in this final chapter of a war that has already taken millions of lives.Escape from Saigon is a story of a city and its inhabitants struggling to survive in its most desperate hours—a tale that stays true to the historic record while recounting moments of human hardship, courage, and triumph.Skyhorse Publishing, as well as our Arcade, Yucca, and Good Books imprints, are proud to publish a broad range of books for readers interested in fiction—novels, novellas, political and medical thrillers, comedy, satire, historical fiction, romance, erotic and love stories, mystery, classic literature, folklore and mythology, literary classics including Shakespeare, Dumas, Wilde, Cather, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

Live Like You Were Dying is the unforgettable story inspired by Tim McGraw's #1 Country Music song of the same name. It weaves a tale of the miracles that happen once you stop being so busy with life that you actually have time to live it.Millions have embraced the song's lyrics. Now experience the inspirational story that will touch your heart and soul.

SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEAR'A riveting read that will challenge you to rethink your core beliefs' Adam Grant'Absolutely spot-on, timely message' Chip Heath'A vision for collective change' Arianna HuffingtonTribalism is our most misunderstood buzzword. We've all heard pundits bemoan its rise, and it's been blamed for everything from political polarization to workplace discrimination. But as acclaimed cultural psychologist and Columbia professor Michael Morris argues, our tribal instincts are humanity's secret weapon.Ours is the only species that lives in tribes: groups glued together by their distinctive cultures that can grow to a scale far beyond clans and bands. Morris argues that our psychology is wired by evolution in three distinctive ways. First, the peer instinct to conform to what most people do. Second, the hero instinct to give to the group and emulate the most respected. And third, the ancestor instinct to follow the ways of prior generations. These tribal instincts enable us to share knowledge and goals and work as a team to transmit the accumulated pool of cultural knowledge onward to the next generation.Countries, churches, political parties, and companies are tribes, and tribal instincts explain our loyalties to them and the hidden ways that they affect our thoughts, actions, and identities. Rather than deriding tribal impulses for their irrationality, we can recognize them as powerful levers that elevate performance, heal rifts, and set off shockwaves of cultural change.Weaving together deep research, current and historical events, and stories from business and politics, Morris cuts across conventional wisdom to completely reframe how we think about our tribes. Bracing and hopeful, Tribal unlocks the deepest secrets of our psychology and gives us the tools to manage our misunderstood superpower.