Frederck Morris – författare

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1 produkter

1. 

   Market-Oriented Pricing

   Strategies for Management

   Av Michael Morris, Frederck Morris

   Inbunden, 1990

   1099 kr

   Lägg i varukorg

   An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety …