Mohammad Fateh Ali Khan Panni - Böcker
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6 produkter
6 produkter
Customer-Centric Marketing Strategies
Tools for Building Organizational Performance
Inbunden, Engelska, 2012
2 376 kr
Skickas inom 5-8 vardagar
Handbook of Research on Consumerism in Business and Marketing
Concepts and Practices
Inbunden, Engelska, 2014
4 673 kr
Skickas inom 5-8 vardagar
2 631 kr
Skickas inom 5-8 vardagar
4 035 kr
Skickas inom 5-8 vardagar
2 499 kr
Skickas inom 10-15 vardagar
This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production.The book presents a synthesis of mainstream and emerging thinking and studies on green, ethical, social and environmental issues. Currently, marketing practices place emphasis on sustainability and social responsibility. Although corporate strategies embrace this notion by claiming to be socially responsible and environmentally friendly, the truth is still debatable. In light of this, scholars and practitioners need to effectively and convincingly respond to consumer concerns on sustainability by adapting their business practices.Split into seven parts, the Handbook covers theoretical challenges on sustainable consumerism in the apparel industry, the influence of sustainable consumerism, conceptual frameworks and cross-cultural consumer behaviour, macro and micro issues, innovative trends, and communication. With discussion of pressing issues such as modern slavery, greenwashing, social media, luxury consumption and sustainable development, the book also illustrates the practical implications from a marketing and production point of view in this sector.
2 174 kr
Skickas inom 10-15 vardagar
This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production.The book presents a synthesis of mainstream and emerging thinking and studies on green, ethical, social and environmental issues. Currently, marketing practices place emphasis on sustainability and social responsibility. Although corporate strategies embrace this notion by claiming to be socially responsible and environmentally friendly, the truth is still debatable. In light of this, scholars and practitioners need to effectively and convincingly respond to consumer concerns on sustainability by adapting their business practices.Split into seven parts, the Handbook covers theoretical challenges on sustainable consumerism in the apparel industry, the influence of sustainable consumerism, conceptual frameworks and cross-cultural consumer behaviour, macro and micro issues, innovative trends, and communication. With discussion of pressing issues such as modern slavery, greenwashing, social media, luxury consumption and sustainable development, the book also illustrates the practical implications from a marketing and production point of view in this sector.