Hans-Ruediger Kaufmann – författare
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23 produkter
Customer-Centric Marketing Strategies
Tools for Building Organizational Performance
Av Hans-Ruediger Kaufmann, Hans-Ruediger Kaufmann m. fl.
Inbunden, 2012
1709 kr
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Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Av Mohammad Fateh Ali Khan Panni, Hans-Ruediger Kaufmann
E-bok, 2012
3038 kr
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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual …
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance
Av Mohammad Fateh Ali Khan Panni, Hans-Ruediger Kaufmann
E-bok, 2012
2182 kr
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As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual …
Consumption Culture in Europe
Insight into the Beverage Industry
Av Carmen R. Santos, Stéphane Ganassali m. fl.
Inbunden, 2013
2166 kr
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Consumption Culture in Europe: Insight into the Beverage Industry
Av Hans-Ruediger Kaufmann, Pirjo Laaksonen m. fl.
E-bok, 2013
1930 kr
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Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. …
Consumption Culture in Europe: Insight into the Beverage Industry
Av Hans-Ruediger Kaufmann, Pirjo Laaksonen m. fl.
E-bok, 2013
1930 kr
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Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. …
Handbook of Research on Consumerism in Business and Marketing
Concepts and Practices
Av Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Inbunden, 2014
4915 kr
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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Av Mohammad Fateh Ali Khan Panni, Hans-Ruediger Kaufmann
E-bok, 2014
6125 kr
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The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, …
Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
Av Mohammad Fateh Ali Khan Panni, Hans-Ruediger Kaufmann
E-bok, 2014
5993 kr
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The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, …
Handbook of Research on Managing and Influencing Consumer Behavior
Inbunden, 2014
4642 kr
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Handbook of Research on Managing and Influencing Consumer Behavior
E-bok, 2014
4162 kr
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In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of …
Handbook of Research on Managing and Influencing Consumer Behavior
E-bok, 2014
4162 kr
Lägg i varukorg
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of …
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Av Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Inbunden, 2017
2767 kr
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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Av Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann
E-bok, 2017
2417 kr
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In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying …
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Av Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann
E-bok, 2017
2417 kr
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In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying …
Handbook of Research on Contemporary Consumerism
Av Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Inbunden, 2019
4121 kr
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Handbook of Research on Contemporary Consumerism
Av Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann
E-bok, 2019
3726 kr
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Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of …
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Av Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro
Inbunden, 2019
3860 kr
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Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Av Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann
Häftad, 2019
2969 kr
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Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Av Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro
E-bok, 2019
3474 kr
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User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content …
Encouraging Participative Consumerism Through Evolutionary Digital Marketing
Av Hans Ruediger Kaufmann, Agapi Manarioti
Inbunden, 2017
1490 kr
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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Av Agapi Manarioti, Hans Ruediger Kaufmann
E-bok, 2017
1863 kr
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Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative …
Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities
Av Agapi Manarioti, Hans Ruediger Kaufmann
E-bok, 2017
1863 kr
Lägg i varukorg
Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities is an authoritative …
