Exploring the Power of Electronic Word-of-Mouth in the Services IndustrySandra Maria Correia Loureiro, Hans Ruediger KaufmannHäftad, 20192 875 kr
Encouraging Participative Consumerism Through Evolutionary Digital MarketingHans Ruediger Kaufmann, Agapi ManariotiInbunden, 20172 095 kr
Exploring the Power of Electronic Word-of-Mouth in the Services IndustryHans Ruediger Kaufmann, Sandra Maria Correia LoureiroInbunden, 20193 738 kr
Socio-Economic Perspectives on Consumer Engagement and Buying BehaviorMohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann E-bok20173 066 kr
Socio-Economic Perspectives on Consumer Engagement and Buying BehaviorMohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann E-bok20173 169 kr
Socio-Economic Perspectives on Consumer Engagement and Buying BehaviorHans Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden, 20172 680 kr