Sandra Maria Correia Loureiro – författare

This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022.Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

This book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022.Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.

In an era of rapid digitalisation, globalisation, and societal change, understanding markets requires more than economic rationality. This first book in a two-volume set brings together cutting-edge research that illuminates how social, behavioural, and psychological forces shape consumer decision-making, market dynamics, and strategic outcomes across industries and cultural contexts.Drawing on insights from behavioural economics, psychology, marketing, and sociology, the chapters explore how identity, values, emotions, culture, and social influence affect consumption, brand engagement, sustainability choices, and perceptions of legitimacy. From digital platforms, hospitality, and fashion to cultural industries, sport, and finance, contributors examine both established and emerging markets using diverse empirical and conceptual approaches.By integrating theory with real-world applications, the volume offers robust frameworks and evidence-based insights for understanding why consumers behave as they do—and how organisations can respond responsibly and effectively. With its international scope and interdisciplinary perspective, this book is an essential resource for scholars, advanced students, and practitioners seeking to navigate contemporary markets through a deeper understanding of human behaviour.