Customer-Centric Marketing Strategies
Hans-Ruediger Kaufmann, Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Inbunden, 2012
2 342 kr
Encouraging Participative Consumerism Through Evolutionary Digital Marketing
AvHans Ruediger Kaufmann,Agapi Manarioti
Inbunden, Engelska, 2017
2 101 kr
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Consumption Culture in Europe
Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans Ruediger Kaufmann
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Handbook of Research on Consumerism in Business and Marketing
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Handbook of Research on Contemporary Consumerism
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Exploring the Power of Electronic Word-of-Mouth in the Services Industry
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Organizations and Social Networking
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