Customer-Centric Marketing StrategiesHans-Ruediger Kaufmann, Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden2 376 kr
Consumption Culture in EuropeCarmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans Ruediger KaufmannInbunden2 059 kr
Handbook of Research on Consumerism in Business and MarketingHans-Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden4 673 kr
Handbook of Research on Managing and Influencing Consumer BehaviorHans-Ruediger KaufmannInbunden4 414 kr
Socio-Economic Perspectives on Consumer Engagement and Buying BehaviorHans Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden2 631 kr
Handbook of Research on Contemporary ConsumerismHans Ruediger Kaufmann, Mohammad Fateh Ali Khan PanniInbunden4 035 kr
Exploring the Power of Electronic Word-of-Mouth in the Services IndustryHans Ruediger Kaufmann, Sandra Maria Correia LoureiroInbunden3 670 kr
Exploring the Power of Electronic Word-of-Mouth in the Services IndustrySandra Maria Correia Loureiro, Hans Ruediger KaufmannHäftad2 823 kr
Organizations and Social NetworkingEldon Y. Li, Stanley Loh, Cain Evans, Fabiana LorenziInbunden2 376 kr
Cases on Consumer-Centric Marketing ManagementVimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi JhamInbunden2 248 kr
Internet Mercenaries and Viral MarketingMei Wu, Peter Jakubowicz, Chengyu Cao, Mei Wu, Peter Jakubowicz, Chengyu CaoInbunden2 248 kr
Progressive Trends in Knowledge and System-Based Science for Service InnovationMichitaka Kosaka, Kunio ShirahadaInbunden2 376 kr
Transcultural Marketing for Incremental and Radical InnovationBryan Christiansen, Salih Y?ld?z, Emel Y?ld?zInbunden2 376 kr
Handbook of Research on Leveraging Consumer Psychology for Effective Customer EngagementNorazah Mohd SukiInbunden2 950 kr
Cases on Consumer-Centric Marketing ManagementVimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi JhamInbunden2 248 kr
Handbook of Research on Consumerism and Buying Behavior in Developing NationsAyantunji GbadamosiInbunden2 927 kr
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering EconomyMónica Gómez-Suarez, María Pilar Martínez-RuizInbunden4 104 kr
Promotional Strategies and New Service Opportunities in Emerging EconomiesVipin Nadda, Sumesh Dadwal, Roya RahimiInbunden2 376 kr
Driving Customer Appeal Through the Use of Emotional BrandingRuchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti KatariaInbunden3 014 kr