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Advances in Marketing, Customer Relationship Management, and E-Services

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  1. Online Advertising and Promotion

    Online Advertising and Promotion

    Payam Hanafizadeh, Mehdi Behboudi · 2012

  2. Organizations and Social Networking

    Organizations and Social Networking

    Eldon Y. Li, Stanley Loh, Cain Evans, Fabiana Lorenzi · 2013

  3. Consumer Information Systems and Relationship Management

    Consumer Information Systems and Relationship Management

    Angela Lin, Jonathan Foster · 2013

  4. Marketing Decision Making and the Management of Pricing

    Marketing Decision Making and the Management of Pricing

    Rajagopal · 2013

  5. Cases on Consumer-Centric Marketing Management

    Cases on Consumer-Centric Marketing Management

    Vimi Jham, Sandeep Puri, VIMI Jham, Sandeep Puri, Vimi Jham · 2013

  6. Internet Mercenaries and Viral Marketing

    Internet Mercenaries and Viral Marketing

    Mei Wu, Peter Jakubowicz, Chengyu Cao, Mei Wu, Peter Jakubowicz, Chengyu Cao · 2013

  7. Progressive Trends in Knowledge and System-Based Science for Service Innovation

    Progressive Trends in Knowledge and System-Based Science for Service Innovation

    Michitaka Kosaka, Kunio Shirahada · 2013

  8. Innovations in Services Marketing and Management

    Innovations in Services Marketing and Management

    Anita Goyal · 2013

  9. Transcultural Marketing for Incremental and Radical Innovation

    Transcultural Marketing for Incremental and Radical Innovation

    Bryan Christiansen, Salih Y?ld?z, Emel Y?ld?z · 2013

  10. Marketing in the Cyber Era

    Marketing in the Cyber Era

    Ali Ghorbani · 2013

  11. Management of Cultural Products

    Management of Cultural Products

    Lucia Aiello · 2014

  12. Handbook of Research on Retailer-Consumer Relationship Development

    Handbook of Research on Retailer-Consumer Relationship Development

    Fabio Musso, Elena Druica · 2014

  13. Market Research Methodologies

    Market Research Methodologies

    Amandeep Takhar-Lail, Ali Ghorbani · 2014

  14. Computer-Mediated Marketing Strategies

    Computer-Mediated Marketing Strategies

    Gordon Bowen, Wilson Ozuem · 2014

  15. Understanding Consumer Behavior and Consumption Experience

    Understanding Consumer Behavior and Consumption Experience

    Rajagopal, Raquel Castaño · 2015

  16. Emerging Trends and Innovation in Sports Marketing and Management in Asia

    Emerging Trends and Innovation in Sports Marketing and Management in Asia

    Ho Keat Leng, Noah Yang Hsu · 2015

  17. Customer Relationship Management Strategies in the Digital Era

    Customer Relationship Management Strategies in the Digital Era

    Süphan Nasir · 2015

  18. Analyzing the Cultural Diversity of Consumers in the Global Marketplace

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace

    Juan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, Lucia Porcu · 2015

  19. Engaging Consumers through Branded Entertainment and Convergent Media

    Engaging Consumers through Branded Entertainment and Convergent Media

    Jose Marti Parreno, Carla Ruiz Mafe, Lisa Scribner · 2015

  20. Handbook of Research on Integrating Social Media into Strategic Marketing

    Handbook of Research on Integrating Social Media into Strategic Marketing

    Nick Hajli · 2015

  21. Maximizing Commerce and Marketing Strategies through Micro-Blogging

    Maximizing Commerce and Marketing Strategies through Micro-Blogging

    Janée N. Burkhalter, Natalie T. Wood · 2015

  22. Trends and Innovations in Marketing Information Systems

    Trends and Innovations in Marketing Information Systems

    Theodosios Tsiakis · 2015

  23. Strategic Customer Relationship Management in the Age of Social Media

    Strategic Customer Relationship Management in the Age of Social Media

    Amir Khanlari · 2015

  24. Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

    Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

    Anil Kumar, Manoj Kumar Dash · 2015

  25. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

    Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace

    Sumangla Rathore, Avinash Panwar · 2015

  26. Product Innovation through Knowledge Management and Social Media Strategies

    Product Innovation through Knowledge Management and Social Media Strategies

    Alok Kumar Goel, Puja Singhal · 2015

  27. Competitive Social Media Marketing Strategies

    Competitive Social Media Marketing Strategies

    Gordon Bowen, Wilson Ozuem · 2016

  28. Global Perspectives on Contemporary Marketing Education

    Global Perspectives on Contemporary Marketing Education

    Brent Smith, Amiram Porath · 2016

  29. Global Marketing Strategies for the Promotion of Luxury Goods

    Global Marketing Strategies for the Promotion of Luxury Goods

    Fabrizio Mosca, Rosalia Gallo · 2016

  30. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

    Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

    Upendra Singh Panwar, Raj Kumar, Nilanjan Ray · 2016

  31. Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

    Mónica Gómez-Suarez, María Pilar Martínez-Ruiz · 2016

  32. Handbook of Research on Consumerism and Buying Behavior in Developing Nations

    Handbook of Research on Consumerism and Buying Behavior in Developing Nations

    Ayantunji Gbadamosi · 2016

  33. Managing Public Relations and Brand Image through Social Media

    Managing Public Relations and Brand Image through Social Media

    Punita Duhan · 2016

  34. Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

    Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

    Norazah Mohd Suki · 2016

  35. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

    Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

    Jony Haryanto, Luiz Moutinho · 2016

  36. Strategic Uses of Social Media for Improved Customer Retention

    Strategic Uses of Social Media for Improved Customer Retention

    Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-shamaa, Izzat Alsmadi · 2016

  37. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

    Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

    Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni · 2017

  38. Promotional Strategies and New Service Opportunities in Emerging Economies

    Promotional Strategies and New Service Opportunities in Emerging Economies

    Vipin Nadda, Sumesh Dadwal, Roya Rahimi · 2017

  39. Strategic Marketing Management and Tactics in the Service Industry

    Strategic Marketing Management and Tactics in the Service Industry

    Tulika Sood · 2017

  40. Driving Traffic and Customer Activity Through Affiliate Marketing

    Driving Traffic and Customer Activity Through Affiliate Marketing

    Surabhi Singh · 2017

  41. Driving Customer Appeal Through the Use of Emotional Branding

    Driving Customer Appeal Through the Use of Emotional Branding

    Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria · 2017

  42. Exploring the Rise of Fandom in Contemporary Consumer Culture

    Exploring the Rise of Fandom in Contemporary Consumer Culture

    Cheng Lu Wang · 2017

  43. Mobilized Marketing and the Consumer

    Mobilized Marketing and the Consumer

    Gonca Telli Yamamoto · 2009

  44. Advanced Technologies Management for Retailing

    Advanced Technologies Management for Retailing

    Eleonora Pantano, Harry Timmermans · 2011

  45. Encouraging Participative Consumerism Through Evolutionary Digital Marketing

    Encouraging Participative Consumerism Through Evolutionary Digital Marketing

    Hans Ruediger Kaufmann, Agapi Manarioti · 2017