Ho Keat Leng – författare

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7 produkter

1. 

   Sports Sponsorship and Branding

   Global Perspectives and Emerging Trends

   Av James J. Zhang, Ho Keat Leng

   E-bok, 2023

   856 kr

   Lägg i varukorg

   This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four …

2. 

   Sports Sponsorship and Branding

   Global Perspectives and Emerging Trends

   Av James J. Zhang, Ho Keat Leng

   E-bok, 2023

   856 kr

   Lägg i varukorg

   This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four …

3. 

   Sports Sponsorship and Branding

   Global Perspectives and Emerging Trends

   Av Ho Keat Leng, James J. Zhang

   Inbunden, 2023

   2576 kr

   Lägg i varukorg

   This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four …

4. 

   Sports Sponsorship and Branding

   Global Perspectives and Emerging Trends

   Av Ho Keat Leng, James J. Zhang

   Häftad, 2025

   724 kr

   Lägg i varukorg

   This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four …

5. 

   Emerging Trends and Innovation in Sports Marketing and Management in Asia

   Av Ho Keat Leng, Noah Yang Hsu

   Inbunden, 2015

   3036 kr

   Lägg i varukorg

6. 

   Emerging Trends and Innovation in Sports Marketing and Management in Asia

   Av Noah Yang Hsu, Ho Keat Leng

   E-bok, 2015

   2668 kr

   Lägg i varukorg

   Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in …

7. 

   Emerging Trends and Innovation in Sports Marketing and Management in Asia

   Av Noah Yang Hsu, Ho Keat Leng

   E-bok, 2015

   3666 kr

   Lägg i varukorg

   Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in …