Ho Keat Leng – författare
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5 produkter
Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
Av James J. Zhang, Ho Keat Leng
E-bok, 2023
856 kr
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four …
Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
Av James J. Zhang, Ho Keat Leng
E-bok, 2023
856 kr
Lägg i varukorg
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four …
Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
Av Ho Keat Leng, James J. Zhang
Inbunden, 2023
2578 kr
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four …
Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
Av Ho Keat Leng, James J. Zhang
Häftad, 2025
725 kr
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four …
Emerging Trends and Innovation in Sports Marketing and Management in Asia
Av Ho Keat Leng, Noah Yang Hsu
Inbunden, 2015
3036 kr
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