• Fri frakt över 249 kr
  • •
  • Snabba leveranser
  • •
  • Billiga böcker
Kundservice

Du är på sajten för privatpersoner.

Företag, bibliotek eller offentlig verksamhet?

Du handlar på classic.bokus.com, där alla dina funktioner finns intakta.
Till classic.bokus.com
Bokus logotyp. Gå till startsidan.
  • Erbjudanden
  • Nyheter
  • Student
  • Topplistor
  • Barn & ungdom
  • Bokus Play
  • E-böcker
  • Pocketböcker
  • Spel & pussel

10% rabatt på allt med kod: NYSTART10 →

Sidfot

Mina sidor

    Hjälp

    • Kundservice
    • Vanliga frågor och svar
    • Frakt och leverans
    • Retur vid ångerrätt
    • Reklamera vara
    • Betalning
    • Köpvillkor
    • Allmänna villkor
    • Information om webbplatsens tillgänglighet

    Om Bokus

    • Om oss
    • Pressrum
    • För studenter
    • För företag
    • För bibliotek och offentlig verksamhet
    • För leverantörer
    • Hållbarhet

    Populärt

    • Aktuella erbjudanden
    • Presentkort
    • Studentlitteratur
    • Nya böcker
    • Topplistor
    • Signerade böcker
    • Engelska böcker

    Inspiration

    • Boktips
    • BookTok
    • Populära bokserier
    • Barnbokskaraktärer
    • Populära författare
    Logotyp för Bokus
    Följ oss på Facebook (extern länk)Följ oss på Instagram (extern länk)Följ oss på YouTube (extern länk)Följ oss på TikTok (extern länk)
    bokus @ CookiesAnpassa cookiesIntegritetspolicyKöpvillkor
    Till Citymail hemsida (extern länk)Till Budbee hemsida (extern länk)Till Postnord hemsida (extern länk)Till Schenker hemsida (extern länk)Till Early Bird hemsida (extern länk)Till Walleys hemsida (extern länk)
    1. Ekonomi och Ledarskap
    2. Industrier och branscher
    3. Servicesektorn

    Sports Sponsorship and Branding

    Global Perspectives and Emerging Trends

    AvHo Keat Leng,James J. Zhang

    Inbunden, Engelska, 2023

    Del i serien World Association for Sport Management Series

    2 493 kr

    Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

    Beskrivning

    This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events, including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports.The book is an essential resource for advanced students, researchers, practitioners, and policymakers working in sport business and management, sport marketing, digital marketing, marketing communications, or brand management.

    Produktinformation

    • Utgivningsdatum:2023-12-22
    • Mått:156 x 234 x 22 mm
    • Vikt:580 g
    • Format:Inbunden
    • Språk:Engelska
    • Serie:World Association for Sport Management Series
    • Antal sidor:317
    • Förlag:Taylor & Francis Ltd
    • ISBN:9781032603902

    Utforska kategorier

    • Servicesektorn inom Ekonomi och Ledarskap
    • Varumärken inom Ekonomi och Ledarskap
    • Evenemang och organisation inom Sport, fritid och hobby

    Mer om författaren

    Ho Keat Leng is a Post-Doctoral Scholar at the University of Georgia, USA. Prior to that, he was a faculty member at Nanyang Technological University, Singapore. His research interest is in marketing, specifically in the area of sport sponsorship and consumer behavior. He is Associate Editor for Managing Sport and Leisure and an editorial board member for several journals, including the International Journal of Sports Marketing and Sponsorship and the Journal of Global Sport Management.James J. Zhang is Professor of Sport Management at the University of Georgia, USA. His primary research interests are applied measurement and/or applied studies examining sport consumer behavior. He has previously been Editor of the International Journal of Sports Marketing and Sponsorship, Sport Management Section Editor of the Measurement in Physical Education and Exercise Science journal, and President of the North American Society for Sport Management (NASSM).

    Innehållsförteckning

    • 1. Emerging Trends in Sport Sponsorship and Branding: An Introduction. Part I: Sponsorship and Branding. 2. Advertising Investment through Sport Media. 3. Sponsorship Strategies and Branding in Esports. 4. Antecedents and Outcomes of Sponsorship in the Context of Esports. 5. Emergence of Logo-Less Branding: Application to the Context of Sports. 6. Sports Sponsorship and Brand Value: A Case Analysis of Tahincioğlu Basketball Super League Name Sponsorship. 7. Passion in the Branding of International Football Clubs. 8. Student-Athlete Name, Image, and Likeness (NIL): Sponsorship Opportunities and Challenges. 9. Impact of Perceived Functional and Image Fit on Consumer-Focused Effectiveness for New NBA Sponsorship. Part II: Emerging Trends. 10. Harnessing the Power of Machine Learning in Sport Consumer Behavior Research. 11. Consumerisation of Information Technologies in Sports: Opportunities and Challenges in the Age of Digital Natives. 12. Sports Information, Social Communication, and Protection of the Olympic Brand: IOC Guidelines on Using Social Media during Olympic Games. 13. Supplemental Attractions to Foreign Sporting Event Participants: Lessons in Branding from a Case Study of the World Rafting Championship in Japan. 14. Sport Migration Influences on Cultural Brand Image: A Quantitative World-Systems Analysis. 15. Impacts of COVID-19 on Sports and Sponsorship. 16. Resilience in the Face of Adversity: Examining the Effects of COVID-19 on Physical Activity and the Sporting Industry in Singapore.