World Association for Sport Management Series – serie
Visar alla böcker i serien World Association for Sport Management Series. Handla med fri frakt och snabb leverans.
29 produkter
Global Sport Business
Managing Resources and Opportunities
Av Brenda G. Pitts, James J. Zhang
Inbunden, 2019
2578 kr
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In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to …
Globalized Sport Management in Diverse Cultural Contexts
Av James J. Zhang, Brenda G. Pitts
Inbunden, 2019
2578 kr
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Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport …
Sport Business in the United States
Contemporary Perspectives
Av Brenda G. Pitts, James J. Zhang
Inbunden, 2020
2578 kr
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Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the …
Sport Business in the United States
Contemporary Perspectives
Av Brenda G. Pitts, James J. Zhang
Häftad, 2022
710 kr
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Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the …
Global Sport Business
Managing Resources and Opportunities
Av Brenda G. Pitts, James J. Zhang
Häftad, 2020
710 kr
Lägg i varukorg
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to …
Globalized Sport Management in Diverse Cultural Contexts
Av James J. Zhang, Brenda G. Pitts
Häftad, 2020
710 kr
Lägg i varukorg
Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport …
International Sport Business Management
Issues and New Ideas
Av James J. Zhang, Brenda G. Pitts m. fl.
Inbunden, 2021
2324 kr
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This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.Featuring work from leading sport management scholars from around the world – including …
International Sport Business Management
Issues and New Ideas
Av James J. Zhang, Brenda G. Pitts m. fl.
Häftad, 2023
635 kr
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This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.Featuring work from leading sport management scholars from around the world – including …
Global Football Industry
Marketing Perspectives
Av James J. Zhang, Brenda G. Pitts
Häftad, 2019
740 kr
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In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions …
Global Football Industry
Marketing Perspectives
Av James J. Zhang, Brenda G. Pitts
Inbunden, 2018
2578 kr
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In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions …
Sport Governance and Operations
Global Perspectives
Inbunden, 2021
2586 kr
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Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s globalised marketplace.It adopts a broad, modern definition of ‘governance’ that includes the operational process of …
Sport Governance and Operations
Global Perspectives
Häftad, 2023
712 kr
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Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s globalised marketplace.It adopts a broad, modern definition of ‘governance’ that includes the operational process of …
Sport Marketing in a Global Environment
Strategic Perspectives
Av Ruth M. Crabtree, James J. Zhang
Inbunden, 2022
2578 kr
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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It …
Sport Marketing in a Global Environment
Strategic Perspectives
Av Ruth M. Crabtree, James J. Zhang
Häftad, 2024
710 kr
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This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It …
Marketing Analysis in Sport Business
Global Perspectives
Av Kevin K Byon, Brian H Yim m. fl.
Inbunden, 2022
2578 kr
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This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how …
Marketing Analysis in Sport Business
Global Perspectives
Av Kevin K Byon, Brian H Yim m. fl.
Häftad, 2024
710 kr
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This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how …
Sport Management in the Ibero-American World
Product and Service Innovations
Av Gabriel Cepeda Carrión, Jerónimo García-Fernández m. fl.
Inbunden, 2023
2504 kr
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This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international …
Sport Management in the Ibero-American World
Product and Service Innovations
Av Gabriel Cepeda Carrión, Jerónimo García-Fernández m. fl.
Häftad, 2024
646 kr
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This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international …
Digital Marketing in Sports
Global Perspectives
Av Brandon Mastromartino, James J. Zhang
Inbunden, 2023
2578 kr
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This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport …
Digital Marketing in Sports
Global Perspectives
Av Brandon Mastromartino, James J. Zhang
Häftad, 2025
725 kr
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This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport …
Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
Av Ho Keat Leng, James J. Zhang
Inbunden, 2023
2578 kr
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four …
Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
Av Ho Keat Leng, James J. Zhang
Häftad, 2025
725 kr
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This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four …
Crisis Management and Sports
Global Perspectives
Av Brian E. Menaker, Dale Sheptak m. fl.
Inbunden, 2024
2578 kr
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In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.Featuring …
Crisis Management and Sports
Global Perspectives
Av Brian E. Menaker, Dale Sheptak m. fl.
Häftad, 2026
725 kr
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In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.Featuring …
Diversity, Equity, and Inclusion in the Global Sport Community
Av Demetrius W. Pearson, Kirstin Hallmann m. fl.
Inbunden, 2025
2504 kr
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This book examines the importance of diversity, equity, and inclusion in the context of the global sport industry, and asks how sport business might be a factor in enabling positive social change.Opening with a chapter that introduces the most significant sociological, managerial, and social …
Global Sport Management
Contemporary issues and inquiries
Av Brenda G. Pitts, James J. Zhang
Inbunden, 2016
2578 kr
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The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport …
Contemporary Sport Marketing
Global perspectives
Av James J. Zhang, Brenda G. Pitts
Inbunden, 2017
2818 kr
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The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport …
Global Sport Management
Contemporary issues and inquiries
Av Brenda G. Pitts, James J. Zhang
Häftad, 2018
770 kr
Lägg i varukorg
The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport …
Contemporary Sport Marketing
Global perspectives
Av James J. Zhang, Brenda G. Pitts
Häftad, 2018
770 kr
Lägg i varukorg
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport …
