World Association for Sport Management Series – serie

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29 produkter

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29 produkter

Global Sport Business
Managing Resources and Opportunities
AvBrenda G. Pitts,James J. Zhang
Inbunden, Engelska, 2019
2 544 kr
Skickas inom 10-15 vardagar
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success. Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts.This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.
Globalized Sport Management in Diverse Cultural Contexts
AvJames J. Zhang,Brenda G. Pitts
Inbunden, Engelska, 2019
2 544 kr
Skickas inom 10-15 vardagar
Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context.Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football to basketball, the book presents new empirical material derived from a range of inquiry protocols, including both qualitative and quantitative methods. It offers critical analyses of cross-cultural and managerial issues in key areas such as group cohesiveness, group communications, and misperception and misinterpretation.Making an important contribution to our understanding of both theory and practice in sport management, this book is fascinating reading for any student, researcher or practitioner with an interest in global and international sport.
Sport Business in the United States
Contemporary Perspectives
AvBrenda G. Pitts,James J. Zhang
Inbunden, Engelska, 2020
2 544 kr
Skickas inom 10-15 vardagar
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace.Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
Sport Business in the United States
Contemporary Perspectives
AvBrenda G. Pitts,James J. Zhang
Häftad, Engelska, 2022
700 kr
Skickas inom 10-15 vardagar
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women’s sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world’s single biggest sport marketplace.Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
Global Sport Business
Managing Resources and Opportunities
AvBrenda G. Pitts,James J. Zhang
Häftad, Engelska, 2020
700 kr
Skickas inom 10-15 vardagar
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success. Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts.This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.
Globalized Sport Management in Diverse Cultural Contexts
AvJames J. Zhang,Brenda G. Pitts
Häftad, Engelska, 2020
700 kr
Skickas inom 10-15 vardagar
Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context.Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football to basketball, the book presents new empirical material derived from a range of inquiry protocols, including both qualitative and quantitative methods. It offers critical analyses of cross-cultural and managerial issues in key areas such as group cohesiveness, group communications, and misperception and misinterpretation.Making an important contribution to our understanding of both theory and practice in sport management, this book is fascinating reading for any student, researcher or practitioner with an interest in global and international sport.
International Sport Business Management
Issues and New Ideas
AvJames J. Zhang,Brenda G. Pittsm. fl.
Inbunden, Engelska, 2021
2 294 kr
Skickas inom 10-15 vardagar
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum.International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.
International Sport Business Management
Issues and New Ideas
AvJames J. Zhang,Brenda G. Pittsm. fl.
Häftad, Engelska, 2023
627 kr
Skickas inom 10-15 vardagar
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum.International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.
Global Football Industry
Marketing Perspectives
AvJames J. Zhang,Brenda G. Pitts
Häftad, Engelska, 2019
730 kr
Skickas inom 10-15 vardagar
In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.
Global Football Industry
Marketing Perspectives
AvJames J. Zhang,Brenda G. Pitts
Inbunden, Engelska, 2018
2 544 kr
Skickas inom 10-15 vardagar
In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women’s game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.
Sport Governance and Operations
Global Perspectives
AvEuisoo Kim,James J. Zhang
Inbunden, Engelska, 2021
2 544 kr
Skickas inom 10-15 vardagar
Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s globalised marketplace.It adopts a broad, modern definition of ‘governance’ that includes the operational process of organizing resources and the implementation of standing policies and plans, as well as regulation, direction, control and evaluation. The book presents a series of cutting-edge case studies that shine important new light on key themes in contemporary sport management, including sustainability, human resource management, cross-cultural management and labour markets, across a wide range of sporting contexts, from Formula One and the Commonwealth Games to the NCAA. Bringing together researchers and practitioners from five continents, it represents an important platform for the international exchange of ideas, best practices, and scholarly enquiry.This is fascinating reading for any student, researcher or practitioner with an interest in sport business and management, event management or international business.
Sport Governance and Operations
Global Perspectives
AvEuisoo Kim,James J. Zhang
Häftad, Engelska, 2023
700 kr
Skickas inom 10-15 vardagar
Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s globalised marketplace.It adopts a broad, modern definition of ‘governance’ that includes the operational process of organizing resources and the implementation of standing policies and plans, as well as regulation, direction, control and evaluation. The book presents a series of cutting-edge case studies that shine important new light on key themes in contemporary sport management, including sustainability, human resource management, cross-cultural management and labour markets, across a wide range of sporting contexts, from Formula One and the Commonwealth Games to the NCAA. Bringing together researchers and practitioners from five continents, it represents an important platform for the international exchange of ideas, best practices, and scholarly enquiry.This is fascinating reading for any student, researcher or practitioner with an interest in sport business and management, event management or international business.
Sport Marketing in a Global Environment
Strategic Perspectives
AvRuth M. Crabtree,James J. Zhang
Inbunden, Engelska, 2022
2 544 kr
Skickas inom 10-15 vardagar
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Sport Marketing in a Global Environment
Strategic Perspectives
AvRuth M. Crabtree,James J. Zhang
Häftad, Engelska, 2024
700 kr
Skickas inom 10-15 vardagar
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Marketing Analysis in Sport Business
Global Perspectives
AvKevin K Byon,Brian H Yimm. fl.
Inbunden, Engelska, 2022
2 544 kr
Skickas inom 10-15 vardagar
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry.Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Marketing Analysis in Sport Business
Global Perspectives
AvKevin K Byon,Brian H Yimm. fl.
Häftad, Engelska, 2024
700 kr
Skickas inom 10-15 vardagar
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry.Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.
Sport Management in the Ibero-American World
Product and Service Innovations
AvGabriel Cepeda Carrión,Jerónimo García-Fernándezm. fl.
Inbunden, Engelska, 2023
2 470 kr
Skickas inom 10-15 vardagar
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations.The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation.This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Sport Management in the Ibero-American World
Product and Service Innovations
AvGabriel Cepeda Carrión,Jerónimo García-Fernándezm. fl.
Häftad, Engelska, 2024
637 kr
Skickas inom 10-15 vardagar
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations.The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation.This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Digital Marketing in Sports
Global Perspectives
AvBrandon Mastromartino,James J. Zhang
Inbunden, Engelska, 2023
2 544 kr
Skickas inom 10-15 vardagar
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.
Digital Marketing in Sports
Global Perspectives
AvBrandon Mastromartino,James J. Zhang
Häftad, Engelska, 2025
715 kr
Skickas inom 10-15 vardagar
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.
Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
AvHo Keat Leng,James J. Zhang
Inbunden, Engelska, 2023
2 544 kr
Skickas inom 10-15 vardagar
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events, including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports.The book is an essential resource for advanced students, researchers, practitioners, and policymakers working in sport business and management, sport marketing, digital marketing, marketing communications, or brand management.
Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
AvHo Keat Leng,James J. Zhang
Häftad, Engelska, 2025
715 kr
Skickas inom 10-15 vardagar
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, name and image likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events, including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports.The book is an essential resource for advanced students, researchers, practitioners, and policymakers working in sport business and management, sport marketing, digital marketing, marketing communications, or brand management.
Crisis Management and Sports
Global Perspectives
AvBrian E. Menaker,Dale Sheptakm. fl.
Inbunden, Engelska, 2024
2 544 kr
Skickas inom 10-15 vardagar
In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.Featuring the work of leading researchers from ten different countries, and drawing on work in sport management, sport communication and socio-cultural sport studies, the book includes cases from around the world. It explores important themes in contemporary sport management, including resilience in sport organizations; the use of technology in crisis communication; the socio-cultural dimensions of crisis management; reputation and image management; policing and security; and the management of sports events. It also offers examples from a wide range of different sports, including tennis, golf, soccer, gymnastics, mountaineering, rugby, distance running, and the Olympic Games.This book is an essential addition to the library of anybody with an interest in sport business and management, event management, crisis communication, or public relations.
Crisis Management and Sports
Global Perspectives
AvBrian E. Menaker,Dale Sheptakm. fl.
Häftad, Engelska, 2026
715 kr
Skickas inom 10-15 vardagar
In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life.Featuring the work of leading researchers from ten different countries, and drawing on work in sport management, sport communication and socio-cultural sport studies, the book includes cases from around the world. It explores important themes in contemporary sport management, including resilience in sport organizations; the use of technology in crisis communication; the socio-cultural dimensions of crisis management; reputation and image management; policing and security; and the management of sports events. It also offers examples from a wide range of different sports, including tennis, golf, soccer, gymnastics, mountaineering, rugby, distance running, and the Olympic Games.This book is an essential addition to the library of anybody with an interest in sport business and management, event management, crisis communication, or public relations.
Diversity, Equity, and Inclusion in the Global Sport Community
AvDemetrius W. Pearson,Kirstin Hallmannm. fl.
Inbunden, Engelska, 2025
2 470 kr
Skickas inom 10-15 vardagar
This book examines the importance of diversity, equity, and inclusion in the context of the global sport industry, and asks how sport business might be a factor in enabling positive social change.Opening with a chapter that introduces the most significant sociological, managerial, and social psychological theories, models, and frameworks for understanding this important topic, this book then presents in-depth case studies from around the world that explore various dimensions where sport business and social issues intersect. Covering characteristics such as race, gender, sexual orientation, disability, and religious orientation, this book presents fascinating cases across a wide range of sports and international contexts - from women coaches in Nigeria and rodeo Cowboys of Color in Texas, to disability sport development in the Caribbean and allyship within German sport organizations.Providing an important snapshot of global efforts to promote inclusion in and through sport, this book is a fascinating read for any student, researcher, policymaker, or practitioner with an interest in sport business and management, the sociology of sport, or social issues in wider society.
Global Sport Management
Contemporary issues and inquiries
AvBrenda G. Pitts,James J. Zhang
Inbunden, Engelska, 2016
2 550 kr
Skickas inom 10-15 vardagar
The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies.The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols. Global Sport Management Studies: Contemporary issues and inquiries is essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.
Contemporary Sport Marketing
Global perspectives
AvJames J. Zhang,Brenda G. Pitts
Inbunden, Engelska, 2017
2 787 kr
Skickas inom 10-15 vardagar
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
Global Sport Management
Contemporary issues and inquiries
AvBrenda G. Pitts,James J. Zhang
Häftad, Engelska, 2018
761 kr
Skickas inom 10-15 vardagar
The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport industry today. It represents an essential platform for the international exchange of ideas, best practice and research in sport management studies.The globalisation of the sport industry has brought increased complexity to organisations’ operations in terms of regulation, competition and multiculturalism. Drawing on a wealth of original research from fifteen countries, this book addresses a variety of global, regional, national and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes, such as managing resources and organisational change, marketing and promotion, law and regulation, sport-for-development and research protocols. Global Sport Management Studies: Contemporary issues and inquiries is essential reading for all students and scholars of sport management, sport business and sport marketing, as well as for any professional working in the sport and leisure industries.
Contemporary Sport Marketing
Global perspectives
AvJames J. Zhang,Brenda G. Pitts
Häftad, Engelska, 2018
761 kr
Skickas inom 10-15 vardagar
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

World Association for Sport Management Series – serie

Global Sport Business

Globalized Sport Management in Diverse Cultural Contexts

Sport Business in the United States

Sport Business in the United States

Global Sport Business

Globalized Sport Management in Diverse Cultural Contexts

International Sport Business Management

International Sport Business Management

Global Football Industry

Global Football Industry

Sport Governance and Operations

Sport Governance and Operations

Sport Marketing in a Global Environment

Sport Marketing in a Global Environment

Marketing Analysis in Sport Business

Marketing Analysis in Sport Business

Sport Management in the Ibero-American World

Sport Management in the Ibero-American World

Digital Marketing in Sports

Digital Marketing in Sports

Sports Sponsorship and Branding

Sports Sponsorship and Branding

Crisis Management and Sports

Crisis Management and Sports

Diversity, Equity, and Inclusion in the Global Sport Community

Global Sport Management

Contemporary Sport Marketing

Global Sport Management

Contemporary Sport Marketing