James J. Zhang – författare
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63 produkter
Global Sport Business
Managing Resources and Opportunities
Av Brenda G. Pitts, James J. Zhang
Inbunden, 2019
2578 kr
Lägg i varukorg
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to …
Globalized Sport Management in Diverse Cultural Contexts
Av James J. Zhang, Brenda G. Pitts
Inbunden, 2019
2578 kr
Lägg i varukorg
Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport …
Sport Business in the United States
Contemporary Perspectives
Av Brenda G. Pitts, James J. Zhang
Inbunden, 2020
2578 kr
Lägg i varukorg
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the …
Sport Business in the United States
Contemporary Perspectives
Av Brenda G. Pitts, James J. Zhang
Häftad, 2022
710 kr
Lägg i varukorg
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the …
Global Sport Business
Managing Resources and Opportunities
Av Brenda G. Pitts, James J. Zhang
Häftad, 2020
710 kr
Lägg i varukorg
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to …
Globalized Sport Management in Diverse Cultural Contexts
Av James J. Zhang, Brenda G. Pitts
Häftad, 2020
710 kr
Lägg i varukorg
Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport …
International Sport Business Management
Issues and New Ideas
Av James J. Zhang, Brenda G. Pitts m. fl.
Inbunden, 2021
2324 kr
Lägg i varukorg
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.Featuring work from leading sport management scholars from around the world – including …
International Sport Business Management
Issues and New Ideas
Av James J. Zhang, Brenda G. Pitts m. fl.
Häftad, 2023
635 kr
Lägg i varukorg
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy.Featuring work from leading sport management scholars from around the world – including …
Global Football Industry
Marketing Perspectives
Av James J. Zhang, Brenda G. Pitts
Häftad, 2019
740 kr
Lägg i varukorg
In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions …
Globalized Sport Management in Diverse Cultural Contexts
Av Brenda G. Pitts, James J. Zhang
E-bok, 2019
820 kr
Lägg i varukorg
Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport …
Globalized Sport Management in Diverse Cultural Contexts
Av Brenda G. Pitts, James J. Zhang
E-bok, 2019
820 kr
Lägg i varukorg
Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport …
Global Sport Business
Managing Resources and Opportunities
Av James J. Zhang, Brenda G. Pitts
E-bok, 2019
838 kr
Lägg i varukorg
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to …
Global Sport Business
Managing Resources and Opportunities
Av James J. Zhang, Brenda G. Pitts
E-bok, 2019
838 kr
Lägg i varukorg
In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to …
Global Football Industry
Marketing Perspectives
Av James J. Zhang, Brenda G. Pitts
Inbunden, 2018
2578 kr
Lägg i varukorg
In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions …
Sport Business in the United States
Contemporary Perspectives
Av James J. Zhang, Brenda G. Pitts
E-bok, 2020
820 kr
Lägg i varukorg
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. …
Sport Business in the United States
Contemporary Perspectives
Av James J. Zhang, Brenda G. Pitts
E-bok, 2020
820 kr
Lägg i varukorg
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. …
International Sport Business Management
Issues and New Ideas
Av Lauren M. Johnson, Brenda G. Pitts m. fl.
E-bok, 2021
733 kr
Lägg i varukorg
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – …
International Sport Business Management
Issues and New Ideas
Av Lauren M. Johnson, Brenda G. Pitts m. fl.
E-bok, 2021
749 kr
Lägg i varukorg
This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – …
Sport Governance and Operations
Global Perspectives
E-bok, 2021
812 kr
Lägg i varukorg
Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s globalised marketplace. It adopts a broad, modern definition of ‘governance’ that includes the operational process of …
Sport Governance and Operations
Global Perspectives
E-bok, 2021
812 kr
Lägg i varukorg
Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s globalised marketplace. It adopts a broad, modern definition of ‘governance’ that includes the operational process of …
Sport Marketing in a Global Environment
Strategic Perspectives
Av James J. Zhang, Ruth M. Crabtree
E-bok, 2022
820 kr
Lägg i varukorg
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It …
Sport Marketing in a Global Environment
Strategic Perspectives
Av James J. Zhang, Ruth M. Crabtree
E-bok, 2022
838 kr
Lägg i varukorg
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It …
Marketing Analysis in Sport Business
Global Perspectives
Av James J. Zhang, Brian H Yim m. fl.
E-bok, 2022
838 kr
Lägg i varukorg
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how …
Marketing Analysis in Sport Business
Global Perspectives
Av James J. Zhang, Brian H Yim m. fl.
E-bok, 2022
838 kr
Lägg i varukorg
This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how …
Sport Management in the Ibero-American World
Product and Service Innovations
Av James J. Zhang, Jeronimo Garcia-Fernandez m. fl.
E-bok, 2023
762 kr
Lägg i varukorg
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international …
Sport Management in the Ibero-American World
Product and Service Innovations
Av James J. Zhang, Jeronimo Garcia-Fernandez m. fl.
E-bok, 2023
785 kr
Lägg i varukorg
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international …
Digital Marketing in Sports
Global Perspectives
Av James J. Zhang, Brandon Mastromartino
E-bok, 2023
856 kr
Lägg i varukorg
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport …
Digital Marketing in Sports
Global Perspectives
Av James J. Zhang, Brandon Mastromartino
E-bok, 2023
838 kr
Lägg i varukorg
This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport …
Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
Av James J. Zhang, Ho Keat Leng
E-bok, 2023
856 kr
Lägg i varukorg
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four …
Sports Sponsorship and Branding
Global Perspectives and Emerging Trends
Av James J. Zhang, Ho Keat Leng
E-bok, 2023
856 kr
Lägg i varukorg
This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four …
