. Rajagopal – författare
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61 produkter
61 produkter
Managing Social Media and Consumerism
The Grapevine Effect in Competitive Markets
Inbunden, Engelska, 2013
1 095 kr
Skickas inom 10-15 vardagar
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Architecting Enterprise
Managing Innovation, Technology, and Global Competitiveness
Inbunden, Engelska, 2014
551 kr
Skickas inom 10-15 vardagar
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
Butterfly Effect in Competitive Markets
Driving Small Changes for Large Differences
Inbunden, Engelska, 2015
1 422 kr
Skickas inom 10-15 vardagar
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Sustainable Growth in Global Markets
Strategic Choices and Managerial Implications
Inbunden, Engelska, 2016
1 095 kr
Skickas inom 10-15 vardagar
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.
Managing Social Media and Consumerism
The Grapevine Effect in Competitive Markets
Häftad, Engelska, 2013
1 095 kr
Skickas inom 10-15 vardagar
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Architecting Enterprise
Managing Innovation, Technology, and Global Competitiveness
Häftad, Engelska, 2014
551 kr
Skickas inom 10-15 vardagar
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.
Butterfly Effect in Competitive Markets
Driving Small Changes for Large Differences
Häftad, Engelska, 2015
1 095 kr
Skickas inom 10-15 vardagar
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Sustainable Growth in Global Markets
Strategic Choices and Managerial Implications
Häftad, Engelska, 2020
1 095 kr
Skickas inom 10-15 vardagar
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market.
Systems Thinking and Process Dynamics for Marketing Systems
Technologies and Applications for Decision Management
Inbunden, Engelska, 2012
2 363 kr
Skickas inom 5-8 vardagar
Marketing Decision Making and the Management of Pricing
Successful Business Tools
Inbunden, Engelska, 2013
2 363 kr
Skickas inom 5-8 vardagar
2 294 kr
Skickas inom 5-8 vardagar
2 743 kr
Skickas inom 5-8 vardagar
Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
Inbunden, Engelska, 2017
2 997 kr
Skickas inom 5-8 vardagar
Information Communication Technologies and Globalization of Retailing Applications
Inbunden, Engelska, 2009
2 048 kr
Skickas inom 5-8 vardagar
- Nyhet
Humanizing Digital Experience
Converging Cognitive Ergonomics and Technology in Modern Marketing
Häftad, Engelska, 2026
309 kr
Skickas inom 5-8 vardagar
Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive reasoning, and interactive communication.Bringing together insights from digital experience design, cognitive ergonomics, and consumer psychology, the author addresses the growing need for human-centered digital design in modern marketing systems. It analyzes how technologies—including artificial intelligence—shape consumer behavior across virtual and cyber-physical environments.This book presents contemporary perspectives on collective engagement in virtual business settings and demonstrates how firms can improve digital and platform-based marketing performance. Structured into two thematic parts and five chapters, each chapter includes real-world case studies, introductory overviews, and concluding summaries to support learning and practical application.Designed for academics, researchers, and marketing practitioners, Humanizing Digital Experience offers a rigorous yet accessible framework for understanding the convergence of technology, psychology, and marketing in today's digital economy.
Innovative Business Projects
Breaking Complexities, Building Performance, Volume I: Fundamentals and Project Environment
Häftad, Engelska, 2016
253 kr
Skickas inom 5-8 vardagar
This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing innovation, and developing customer-centric innovation projects. Discussions in the book also deliberate on how innovation business project can be managed systematically to enhance organizational performance.
Innovative Business Projects
Breaking Complexities, Building Performance, Volume II: Financials, New Insights, and Project Sustainability
Häftad, Engelska, 2016
253 kr
Skickas inom 5-8 vardagar
This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing innovation, and developing customer-centric innovation projects. Discussions in the book also deliberate on how innovation business project can be managed systematically to enhance organizational performance.
Business Design Cube
Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
Häftad, Engelska, 2021
381 kr
Skickas inom 3-6 vardagar
This book discusses the three facets of the design-cube identified as design-to-market; design-to-society; and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowd sourcing approaches that drives the companies to practice critical thinking.Developing ‘out of the box’ business designs in view of understanding market competition, consumer needs, preferences, and values have been discussed in the book. The concepts and models developed in the book are central to innovation, social responsive behavior of companies, and coevolution of business with customer.Thematically, the discussion on these theses are interpreted in terms of current consumer marketing and multi-brand management issues of companies across market destinations. This book is divided into five chapters and accommodated in to three distinctive sections comprising the fundamental thinking, the design cube, and near and far effects. Discussions throughout the book bridges theory and applications of design elements in business by linking market competition, customer value and society in managing multi-brand and multi-market paradigms in the context to achieve long-term business performance among customer-centric firms.
381 kr
Skickas inom 3-6 vardagar
This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.
320 kr
Skickas inom 5-8 vardagar
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.
Consumer Behavior Theories
Convergence of Divergent Perspectives with Applications to Marketing and Management
Häftad, Engelska, 2018
253 kr
Skickas inom 5-8 vardagar
Qualitative Marketing Research
Understanding How Behavioral Complexities Drive Marketing Strategies
Häftad, Engelska, 2019
307 kr
Skickas inom 5-8 vardagar
Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology.
Market Entropy
How to Manage Chaos and Uncertainty for Improving Organizational Performance
Häftad, Engelska, 2020
348 kr
Skickas inom 5-8 vardagar
This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios.It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets.The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.
1 095 kr
Skickas inom 10-15 vardagar
This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm.
Contemporary Marketing Strategy
Analyzing Consumer Behavior to Drive Managerial Decision Making
Inbunden, Engelska, 2019
1 683 kr
Skickas inom 11-20 vardagar
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
Innovation, Technology, and Market Ecosystems
Managing Industrial Growth in Emerging Markets
Inbunden, Engelska, 2019
1 639 kr
Skickas inom 10-15 vardagar
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives.
Innovation, Technology, and Market Ecosystems
Managing Industrial Growth in Emerging Markets
Häftad, Engelska, 2020
1 639 kr
Skickas inom 10-15 vardagar
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives.
1 313 kr
Skickas inom 10-15 vardagar
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.
932 kr
Skickas inom 10-15 vardagar
Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively.
1 639 kr
Skickas inom 10-15 vardagar
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.