. Rajagopal – författare
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102 produkter
Managing Social Media and Consumerism
The Grapevine Effect in Competitive Markets
Av . Rajagopal
Inbunden, 2013
1129 kr
Lägg i varukorg
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Managing Social Media and Consumerism
The Grapevine Effect in Competitive Markets
Av . Rajagopal
E-bok, 2013
1596 kr
Lägg i varukorg
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Architecting Enterprise
Managing Innovation, Technology, and Global Competitiveness
Av . Rajagopal
Inbunden, 2014
568 kr
Lägg i varukorg
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that …
Architecting Enterprise
Managing Innovation, Technology, and Global Competitiveness
Av . Rajagopal
E-bok, 2014
803 kr
Lägg i varukorg
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that …
Butterfly Effect in Competitive Markets
Driving Small Changes for Large Differences
Av . Rajagopal
Inbunden, 2015
1465 kr
Lägg i varukorg
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and …
Butterfly Effect in Competitive Markets
Driving Small Changes for Large Differences
Av . Rajagopal
E-bok, 2015
1562 kr
Lägg i varukorg
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and …
Sustainable Growth in Global Markets
Strategic Choices and Managerial Implications
Av Rajagopal
Inbunden, 2016
1129 kr
Lägg i varukorg
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and …
Sustainable Growth in Global Markets
Strategic Choices and Managerial Implications
Av Rajagopal
E-bok, 2016
1596 kr
Lägg i varukorg
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and …
Managing Social Media and Consumerism
The Grapevine Effect in Competitive Markets
Av . Rajagopal
Häftad, 2013
1126 kr
Lägg i varukorg
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Architecting Enterprise
Managing Innovation, Technology, and Global Competitiveness
Av . Rajagopal
Häftad, 2014
567 kr
Lägg i varukorg
The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that …
Butterfly Effect in Competitive Markets
Driving Small Changes for Large Differences
Av . Rajagopal
Häftad, 2015
1126 kr
Lägg i varukorg
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and …
Sustainable Growth in Global Markets
Strategic Choices and Managerial Implications
Av Rajagopal
Häftad, 2020
1126 kr
Lägg i varukorg
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and …
Systems Thinking and Process Dynamics for Marketing Systems
Technologies and Applications for Decision Management
Av Rajagopal
Inbunden, 2012
2499 kr
Lägg i varukorg
Marketing Decision Making and the Management of Pricing
Successful Business Tools
Av Rajagopal
Inbunden, 2013
2499 kr
Lägg i varukorg
Understanding Consumer Behavior and Consumption Experience
E-bok, 2015
2182 kr
Lägg i varukorg
Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and …
Understanding Consumer Behavior and Consumption Experience
E-bok, 2015
2182 kr
Lägg i varukorg
Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and …
Business Analytics and Cyber Security Management in Organizations
Av Rajagopal, Ramesh Behl
Inbunden, 2016
1973 kr
Lägg i varukorg
Business Analytics and Cyber Security Management in Organizations
Av Ramesh Behl, Rajagopal
E-bok, 2016
2551 kr
Lägg i varukorg
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information …
Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
Av Rajagopal, Ramesh Behl
Inbunden, 2017
3170 kr
Lägg i varukorg
Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
Av Ramesh Behl, Rajagopal
E-bok, 2017
2721 kr
Lägg i varukorg
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the …
Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
Av Ramesh Behl, Rajagopal
E-bok, 2017
2721 kr
Lägg i varukorg
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the …
Marketing Research
Fundamentals, Process, and Implications
Av Rajagopal
E-bok, 2018
3738 kr
Lägg i varukorg
This book examines and emphasizes the differences in marketing research designs across cultures, paying attention to differences between international consumers and cultural norms that affect marketing initiatives, and several factors for consideration in international marketing research. This book …
Strategic Rethinking: Connecting Local-Global Business Models
Av Rajagopal
E-bok, 2019
2685 kr
Lägg i varukorg
Globalization has moved through several change phases from capitalistic philosophy to democratic business notions involving stakeholders in the process of business growth. Large companies are seeking to harness globalization through cooperation with the local enterprises to reach the …
Information Communication Technologies and Globalization of Retailing Applications
Av Rajagopal, Dr. Rajagopal m. fl.
Inbunden, 2009
2119 kr
Lägg i varukorg
Humanizing Digital Experience
Converging Cognitive Ergonomics and Technology in Modern Marketing
Av Rajagopal
Häftad, 2026
403 kr
Lägg i varukorg
Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate …
Innovative Business Projects
Breaking Complexities, Building Performance, Volume I: Fundamentals and Project Environment
Av Rajagopal
Häftad, 2016
267 kr
Lägg i varukorg
This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing …
Innovative Business Projects
Breaking Complexities, Building Performance, Volume One: Fundamentals and Project Environment
Av Rajagopal
E-bok, 2016
181 kr
Lägg i varukorg
This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing …
Innovative Business Projects
Breaking Complexities, Building Performance, Volume II: Financials, New Insights, and Project Sustainability
Av Rajagopal
Häftad, 2016
267 kr
Lägg i varukorg
This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing …
Innovative Business Projects
Breaking Complexities, Building Performance, Volume Two: Financials, New Insights, and Project Sustainability
Av Rajagopal
E-bok, 2016
181 kr
Lägg i varukorg
This book addresses the project management tools and techniques in reference to innovation management analyzing global-local business scenarios, project environment, and administrative perspectives. It also details the financial, risk management, new project designs, complexities in managing …
