Manoj Kumar Dash - Böcker

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production."-- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UKExperts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

The EU is a major trade partner with India, and economic linkages continue to deepen. India and the EU have increased their political interactions and are crucial partners in promoting sustainable development. Recent trends in India-EU relations show that New Delhi and Brussels are keen to expand their partnership in multiple areas, including sustainable development and natural resources management.This volume takes a unique approach to exploring the efficient management of resources in the era of resource depletion due to climate changes and business expansion, in conjunction with considering the multiple dimensions of India-European Union cooperation. It analyzes regional and global trends in the process of globalization and sustainable development, particularly in the context of natural resource management and resource efficiency. It offers a variety of perspectives through useful and current information in this field, providing a concise and holistic understanding of the issues and challenges faced when exploiting natural resources for sustainable and efficient resource utilization.

The EU is a major trade partner with India, and economic linkages continue to deepen. India and the EU have increased their political interactions and are crucial partners in promoting sustainable development. Recent trends in India-EU relations show that New Delhi and Brussels are keen to expand their partnership in multiple areas, including sustainable development and natural resources management.This volume takes a unique approach to exploring the efficient management of resources in the era of resource depletion due to climate changes and business expansion, in conjunction with considering the multiple dimensions of India-European Union cooperation. It analyzes regional and global trends in the process of globalization and sustainable development, particularly in the context of natural resource management and resource efficiency. It offers a variety of perspectives through useful and current information in this field, providing a concise and holistic understanding of the issues and challenges faced when exploiting natural resources for sustainable and efficient resource utilization.

The financial system is the heart of an economy and payment systems are the nerves. As we shift towards a cashless economy, it is essential to understand the perception of customers towards digital transactions to design effective and viable E-Payment Systems (EPSs).Drawing on ten years of research in India and around the world, ‘The Sustainability of Financial Innovation in E-Payment Systems’ presents a timely and important model for the long-term viability of EPSs and gives real-world strategies for creating a positive, tangible economic impact.Academics, policy makers, commercial decision-makers, and researchers will find this volume indispensable as they seek to maximise the positive impacts of today’s rapid, ongoing changes.

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.