Jishnu Bhattacharyya – författare
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13 produkter
Social and Sustainability Marketing
A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
Av Jishnu Bhattacharyya, Manoj Kumar Dash m. fl.
Inbunden, 2021
1228 kr
Lägg i varukorg
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This …
Social and Sustainability Marketing
A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
Av Weng Marc Lim, M.S. Balaji m. fl.
E-bok, 2021
967 kr
Lägg i varukorg
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This …
Social and Sustainability Marketing
A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
Av Weng Marc Lim, M.S. Balaji m. fl.
E-bok, 2021
999 kr
Lägg i varukorg
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This …
Future of Business in Asia
Exploring Pathways to Tomorrow’s Business Landscape
Av M. S. Balaji, Jishnu Bhattacharyya m. fl.
Inbunden, 2025
1425 kr
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One of a series of titles on the Futures of Asia, “Future of Business in Asia” comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and …
Future of Business in Asia
Exploring Pathways to Tomorrow's Business Landscape
Av Huey Fen Cheong, Weng Marc Lim m. fl.
E-bok, 2025
1728 kr
Lägg i varukorg
One of a series of titles on the Futures of Asia, “Future of Business in Asia” comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and …
Socially Responsible Consumption and Marketing in Practice
Collection of Case Studies
Av Jishnu Bhattacharyya, M. S. Balaji m. fl.
Inbunden, 2022
1491 kr
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The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while …
Socially Responsible Consumption and Marketing in Practice
Collection of Case Studies
Av Chandana R. Hewege, Jaylan Azer m. fl.
E-bok, 2022
1893 kr
Lägg i varukorg
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while …
Socially Responsible Consumption and Marketing in Practice
Collection of Case Studies
Av Jishnu Bhattacharyya, M. S. Balaji m. fl.
Häftad, 2023
1491 kr
Lägg i varukorg
The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while …
Customer-Centricity in Organized Retailing
A Guide to the Basis of Winning Strategies
Av Manoj Kumar Dash, Manash Kumar Sahu m. fl.
Inbunden, 2023
962 kr
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This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with …
Customer-Centricity in Organized Retailing
A Guide to the Basis of Winning Strategies
Av Shivam Sakshi, Jishnu Bhattacharyya m. fl.
E-bok, 2023
1251 kr
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This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with …
Dealing with Socially Responsible Consumers
Studies in Marketing
Inbunden, 2023
762 kr
Lägg i varukorg
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case …
Dealing with Socially Responsible Consumers
Studies in Marketing
E-bok, 2023
923 kr
Lägg i varukorg
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case …
Dealing with Socially Responsible Consumers
Studies in Marketing
Häftad, 2024
736 kr
Lägg i varukorg
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case …
