M. S. Balaji – författare

One of a series of titles on the Futures of Asia, “Future of Business in Asia” comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and the changing landscape of family businesses and digital marketing in Asia. Each chapter, contributed by experts in their respective fields, presents a unique perspective on the challenges and opportunities shaping the future of Asian business. Readers will benefit from diverse insights into areas such as sustainable finance in Malaysia, environmental disclosures in Vietnam's manufacturing and energy sectors, and the implementation of extended reality in marketing. Targeted towards academics, business professionals, and policymakers, Future of Business in Asia, is a must-read for anyone interested in the Asia’s business environment. It not only provides a current snapshot of Asian business but also offers foresight into future trends, making it an essential guide for understanding and navigating the complex and dynamic Asian Market.

One of a series of titles on the Futures of Asia, “Future of Business in Asia” comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and the changing landscape of family businesses and digital marketing in Asia. Each chapter, contributed by experts in their respective fields, presents a unique perspective on the challenges and opportunities shaping the future of Asian business. Readers will benefit from diverse insights into areas such as sustainable finance in Malaysia, environmental disclosures in Vietnam's manufacturing and energy sectors, and the implementation of extended reality in marketing. Targeted towards academics, business professionals, and policymakers, Future of Business in Asia, is a must-read for anyone interested in the Asia’s business environment. It not only provides a current snapshot of Asian business but also offers foresight into future trends, making it an essential guide for understanding and navigating the complex and dynamic Asian Market.

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.