M. S. Balaji - Böcker

One of a series of titles on the Futures of Asia, “Future of Business in Asia” comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and the changing landscape of family businesses and digital marketing in Asia. Each chapter, contributed by experts in their respective fields, presents a unique perspective on the challenges and opportunities shaping the future of Asian business. Readers will benefit from diverse insights into areas such as sustainable finance in Malaysia, environmental disclosures in Vietnam's manufacturing and energy sectors, and the implementation of extended reality in marketing. Targeted towards academics, business professionals, and policymakers, Future of Business in Asia, is a must-read for anyone interested in the Asia’s business environment. It not only provides a current snapshot of Asian business but also offers foresight into future trends, making it an essential guide for understanding and navigating the complex and dynamic Asian Market.

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable.