Weng Marc Lim - Böcker

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production."-- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UKExperts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Part of a mini-series of Focus books on COVID-19 in Malaysia, the chapters in this book address the pandemic’s impact on business and the economy in Malaysia.Covering a range of challenges and opportunities for business and the economy over a year-long period, starting from Malaysia’s first pandemic lockdown in March 2020 to the state of the country as of May 1, 2021, the contributors highlight the impact of the pandemic on the Malaysian business and economy and how Malaysians are finding ways to adapt and rise above adversity. They illustrate how the pandemic has affected businesses and anticipate the prospects for the Malaysian economy going forward. This is also an opportunity to witness how researchers from multiple disciplines can join forces during challenging times to deliver insightful research with impact. More importantly, there are many lessons to be learned from the successes and failures in responding to the pandemic in this developing Southeast Asian economy. A fascinating read for individuals with an interest in crisis adaptation in non-Western contexts, especially those with a particular interest in Malaysia or Southeast Asia more generally.

Part of a mini-series of Focus books on COVID-19 in Malaysia, the chapters in this book address the pandemic’s impact on business and the economy in Malaysia.Covering a range of challenges and opportunities for business and the economy over a year-long period, starting from Malaysia’s first pandemic lockdown in March 2020 to the state of the country as of May 1, 2021, the contributors highlight the impact of the pandemic on the Malaysian business and economy and how Malaysians are finding ways to adapt and rise above adversity. They illustrate how the pandemic has affected businesses and anticipate the prospects for the Malaysian economy going forward. This is also an opportunity to witness how researchers from multiple disciplines can join forces during challenging times to deliver insightful research with impact. More importantly, there are many lessons to be learned from the successes and failures in responding to the pandemic in this developing Southeast Asian economy. A fascinating read for individuals with an interest in crisis adaptation in non-Western contexts, especially those with a particular interest in Malaysia or Southeast Asia more generally.

One of a series of titles on the Futures of Asia, Future of Economy in Asia explores diverse facets of the region's economic landscape during the transformative 2020s, offering insights into pivotal transformations and potential trajectories. Structured into three sub-sections—(1) Economic Growth and Geopolitical Diplomacy, (2) Technological and Transformative Future, and (3) Future of Sustainability, it presents a distinct yet interconnected narrative. Serving as an indispensable guide for readers eager to unravel the complexities of Asia’s economic future, the book illustrates how geopolitical, technological and sustainable forces converge to shape the destiny of one of the world's most vibrant regions. Drawing on the expertise of 14 multidisciplinary researchers, it navigates the challenges of forecasting and envisioning the region’s trajectory. As a result, the work stands as an invaluable resource for understanding the forces that will influence Asia’s future and the dynamic interplay between its economic, technological, and sustainable development pathways.

One of a series of titles on the Futures of Asia, “Future of Media in Asia” explores diverse facets of Asia's media landscape during the transformative 2020s, offering insights into pivotal transformations and potential trajectories. The covered topics include artificial intelligence, digital technology and media practice. Examining the topics from corporate foresight and past-future to technological trends and environmental shifts, this book showcases a collaborative effort from multidisciplinary researchers navigating the complexities of forecasting and envisioning Asia's media futures. This book offers valuable insights to the dynamic discourse on future studies, while offering a nuanced understanding of the possibilities that lie ahead of Asia as well as deciphering Asia's evolving impact and roles within the broader global context. An insightful read for scholars with an interest in Asian media and future studies.

One of a series of titles on the Futures of Asia, this book explores diverse facets of Asia’s work landscape during the transformative 2020s, offering insights into pivotal transformations and potential trajectories. The covered topics include future work models, the role of technology in the future workplace, the dynamics of the future workforce, and the evolving landscape of work. Examining the topics from corporate foresight and past-future to technological trends and environmental shifts, this book showcases a collaborative effort from multidisciplinary researchers navigating the complexities of forecasting and envisioning Asia’s work futures. This book offers valuable insights into the dynamic discourse on future studies, while offering a nuanced understanding of the work possibilities that lie ahead of Asia as well as deciphering Asia’s evolving impact and roles within the broader global context. This is an insightful read for scholars with an interest in Asian work and future studies.

One of a series of titles on the Futures of Asia, “Future of Business in Asia” comprehensively examines the evolving business landscape in Asia. This book offers an in-depth analysis of the economic development trajectories, the impact of technological innovations, environmental sustainability, and the changing landscape of family businesses and digital marketing in Asia. Each chapter, contributed by experts in their respective fields, presents a unique perspective on the challenges and opportunities shaping the future of Asian business. Readers will benefit from diverse insights into areas such as sustainable finance in Malaysia, environmental disclosures in Vietnam's manufacturing and energy sectors, and the implementation of extended reality in marketing. Targeted towards academics, business professionals, and policymakers, Future of Business in Asia, is a must-read for anyone interested in the Asia’s business environment. It not only provides a current snapshot of Asian business but also offers foresight into future trends, making it an essential guide for understanding and navigating the complex and dynamic Asian Market.

One of a series of titles on the Futures of Asia, “Future of Cities in Asia” explores diverse facets of Asia's future city landscape during the transformative 2020s, offering insights into pivotal transformations and potential trajectories.

One of a series of titles on the Futures of Asia, "Future of Healthcare in Asia" comprehensively examines the dramatic and accelerating impact of technological innovation on healthcare systems across the region.

One of a series of titles on the Futures of Asia, "Future of Education in Asia: Sustainability, Technology and Internationalisation” delves into three key sections, each exploring pivotal aspects shaping the educational landscape of tomorrow. In Section A, we delve into "Fostering Sustainable Education", unravelling strategies, insights, and paradigms that educators and policymakers need to embrace to foster sustainable future education. From pre-service teacher awareness to intercultural exposure and beyond, this section equips readers with the tools to navigate the evolving educational terrain. Section B "Technological Trends in Education" offers an illuminating glimpse into technological trends and innovative practices with technology. From Malaysia's tech-driven educational renaissance to philosophical explorations countering AI's potential pitfalls, this section provides invaluable insights into harnessing AI for 5 future-ready education. Lastly, Section C "Internationalisation of Education" explores humanising approaches to education and internationalising education for the future. Ideal for educators, policymakers, and anyone passionate about the future of education, this book offers a roadmap to navigate the challenges and embrace the opportunities of tomorrow's educational landscape.