Dealing with Socially Responsible Consumers

Studies in Marketing

Häftad, Engelska, 2024

713 kr

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Beskrivning

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.

Produktinformation

Utgivningsdatum:2024-01-03
Mått:155 x 235 x 33 mm
Vikt:908 g
Format:Häftad
Språk:Engelska
Antal sidor:564
Förlag:Springer Verlag, Singapore
ISBN:9789811951282

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Mer om författaren

Jishnu Bhattacharyya is a Ph.D. candidate in marketing at the University of Nottingham. Prior to joining the University of Nottingham, Jishnu participated in research coursework at IIM Kozhikode, where he was a research scholar in the marketing area. Within academia, he has worked as a Project Scientist for IIT Delhi, where he contributed to the market research of the technical textile industry. He enjoys asking questions that are both practically motivated and theoretically inspired along several interconnected research streams, including but not limited to sustainability marketing, socially responsible consumption, consumer interactions with technology, and services marketing. His work, accordingly, has implications for product manufacturers, service industries, retailers, and public policymakers. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.

Innehållsförteckning

Section 1: Introduction.- Section 2: Key Principles and Concepts.- Section 3: Current Developments (Review of extant literature).- Section 4: Case Studies.