Wilson Ozuem – författare
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29 produkter
Computer-Mediated Marketing Strategies
Social Media and Online Brand Communities
Inbunden, 2014
2633 kr
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Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
E-bok, 2014
3273 kr
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For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today's business world. …
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
E-bok, 2014
3178 kr
Lägg i varukorg
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. …
Competitive Social Media Marketing Strategies
E-bok, 2016
3202 kr
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical …
Competitive Social Media Marketing Strategies
E-bok, 2016
3178 kr
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical …
Digital Marketing Strategies for Fashion and Luxury Brands
Av Wilson Ozuem, Yllka Azemi m. fl.
Inbunden, 2017
2834 kr
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Digital Marketing Strategies for Fashion and Luxury Brands
E-bok, 2017
2484 kr
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Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies …
Digital Marketing Strategies for Fashion and Luxury Brands
E-bok, 2017
2484 kr
Lägg i varukorg
Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies …
Leveraging Computer-Mediated Marketing Environments
E-bok, 2019
2417 kr
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Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. …
Leveraging Computer-Mediated Marketing Environments
E-bok, 2019
2417 kr
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Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. …
Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Av Wilson Ozuem, Elena Patten m. fl.
Häftad, 2019
589 kr
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Art of Digital Marketing for Fashion and Luxury Brands
Marketspaces and Marketplaces
Av Wilson Ozuem, Silvia Ranfagni
Inbunden, 2021
1893 kr
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This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.The fashion industry has evolved rapidly over the last few years with the diffusion of …
Art of Digital Marketing for Fashion and Luxury Brands
Marketspaces and Marketplaces
Av Silvia Ranfagni, Wilson Ozuem
E-bok, 2021
2509 kr
Lägg i varukorg
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of …
Art of Digital Marketing for Fashion and Luxury Brands
Marketspaces and Marketplaces
Av Wilson Ozuem, Silvia Ranfagni
Häftad, 2022
1893 kr
Lägg i varukorg
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.The fashion industry has evolved rapidly over the last few years with the diffusion of …
Digital Marketing Strategies for Value Co-creation
Models and Approaches for Online Brand Communities
Av Michelle Willis, Wilson Ozuem
E-bok, 2022
1838 kr
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Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a …
Digital Transformation for Fashion and Luxury Brands
Theory and Practice
Av Wilson Ozuem, Silvia Ranfagni m. fl.
Inbunden, 2024
1893 kr
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This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and …
Digital Transformation for Fashion and Luxury Brands
Theory and Practice
Av Michelle Willis, Silvia Ranfagni m. fl.
E-bok, 2024
2360 kr
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This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and …
Digital Transformation for Fashion and Luxury Brands
Theory and Practice
Av Wilson Ozuem, Silvia Ranfagni m. fl.
Häftad, 2025
1893 kr
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This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and …
Sustainable Digital Marketing for Fashion and Luxury Brands
Theory and Practice
Av Wilson Ozuem, Silvia Ranfagni m. fl.
Inbunden, 2025
2161 kr
Lägg i varukorg
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book explores the dual commitment luxury brands face, balancing social and ethical responsibilities …
Sustainable Digital Marketing for Fashion and Luxury Brands
Theory and Practice
Av Cindy Millman, Silvia Ranfagni m. fl.
E-bok, 2025
2833 kr
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This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book explores the dual commitment luxury brands face, balancing social and ethical responsibilities …
Sustainable Digital Marketing for Fashion and Luxury Brands
Theory and Practice
Av Wilson Ozuem, Silvia Ranfagni m. fl.
Häftad, 2026
2161 kr
Lägg i varukorg
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book explores the dual commitment luxury brands face, balancing social and ethical responsibilities …
Digital Marketing Strategies for Value Co-Creation
Models and Approaches for Online Brand Communities
Av Wilson Ozuem, Michelle Willis
Inbunden, 2025
1663 kr
Lägg i varukorg
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the …
Digital Marketing Strategies for Value Co-Creation
Models and Approaches for Online Brand Communities
Av Michelle Willis, Wilson Ozuem
E-bok, 2025
2127 kr
Lägg i varukorg
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the …
Digital Marketing Strategies for Value Co-Creation
Models and Approaches for Online Brand Communities
Av Wilson Ozuem, Michelle Willis
Häftad, 2026
1671 kr
Lägg i varukorg
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the …
Smartphone Marketing
Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age
Av Dominic Appiah, Wilson Ozuem
Inbunden, 2027
499 kr
Kommande
This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The …
Digital Marketing Strategies for Value Co-creation
Models and Approaches for Online Brand Communities
Av Wilson Ozuem, Michelle Willis
Häftad, 2023
1525 kr
Tillfälligt slut
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a …
