Wilson Ozuem – författare
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23 produkter
Computer-Mediated Marketing Strategies
Social Media and Online Brand Communities
Inbunden, 2014
2633 kr
Lägg i varukorg
Digital Marketing Strategies for Fashion and Luxury Brands
Av Wilson Ozuem, Yllka Azemi m. fl.
Inbunden, 2017
2834 kr
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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Av Wilson Ozuem, Elena Patten m. fl.
Häftad, 2019
589 kr
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Art of Digital Marketing for Fashion and Luxury Brands
Marketspaces and Marketplaces
Av Wilson Ozuem, Silvia Ranfagni
Inbunden, 2021
1925 kr
Lägg i varukorg
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.The fashion industry has evolved rapidly over the last few years with the diffusion of …
Art of Digital Marketing for Fashion and Luxury Brands
Marketspaces and Marketplaces
Av Silvia Ranfagni, Wilson Ozuem
E-bok, 2021
2509 kr
Lägg i varukorg
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of …
Art of Digital Marketing for Fashion and Luxury Brands
Marketspaces and Marketplaces
Av Wilson Ozuem, Silvia Ranfagni
Häftad, 2022
1925 kr
Lägg i varukorg
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.The fashion industry has evolved rapidly over the last few years with the diffusion of …
Digital Marketing Strategies for Value Co-creation
Models and Approaches for Online Brand Communities
Av Michelle Willis, Wilson Ozuem
E-bok, 2022
1838 kr
Lägg i varukorg
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a …
Digital Transformation for Fashion and Luxury Brands
Theory and Practice
Av Wilson Ozuem, Silvia Ranfagni m. fl.
Inbunden, 2024
1925 kr
Lägg i varukorg
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and …
Digital Transformation for Fashion and Luxury Brands
Theory and Practice
Av Michelle Willis, Silvia Ranfagni m. fl.
E-bok, 2024
2360 kr
Lägg i varukorg
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and …
Digital Transformation for Fashion and Luxury Brands
Theory and Practice
Av Wilson Ozuem, Silvia Ranfagni m. fl.
Häftad, 2025
1925 kr
Lägg i varukorg
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and …
Sustainable Digital Marketing for Fashion and Luxury Brands
Theory and Practice
Av Wilson Ozuem, Silvia Ranfagni m. fl.
Inbunden, 2025
2194 kr
Lägg i varukorg
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book explores the dual commitment luxury brands face, balancing social and ethical responsibilities …
Sustainable Digital Marketing for Fashion and Luxury Brands
Theory and Practice
Av Cindy Millman, Silvia Ranfagni m. fl.
E-bok, 2025
2833 kr
Lägg i varukorg
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book explores the dual commitment luxury brands face, balancing social and ethical responsibilities …
Sustainable Digital Marketing for Fashion and Luxury Brands
Theory and Practice
Av Wilson Ozuem, Silvia Ranfagni m. fl.
Häftad, 2026
2194 kr
Lägg i varukorg
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book explores the dual commitment luxury brands face, balancing social and ethical responsibilities …
Digital Marketing Strategies for Value Co-Creation
Models and Approaches for Online Brand Communities
Av Wilson Ozuem, Michelle Willis
Inbunden, 2025
1697 kr
Lägg i varukorg
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the …
Digital Marketing Strategies for Value Co-Creation
Models and Approaches for Online Brand Communities
Av Michelle Willis, Wilson Ozuem
E-bok, 2025
2127 kr
Lägg i varukorg
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the …
Digital Marketing Strategies for Value Co-Creation
Models and Approaches for Online Brand Communities
Av Wilson Ozuem, Michelle Willis
Häftad, 2026
1697 kr
Lägg i varukorg
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the …
Smartphone Marketing
Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age
Av Dominic Appiah, Wilson Ozuem
Inbunden, 2027
499 kr
Kommande
This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The …
Digital Marketing Strategies for Value Co-creation
Models and Approaches for Online Brand Communities
Av Wilson Ozuem, Michelle Willis
Häftad, 2023
1525 kr
Tillfälligt slut
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a …
