Silvia Ranfagni – författare
Visar alla böcker från författaren Silvia Ranfagni. Handla med fri frakt och snabb leverans.
6 produkter
6 produkter
Art of Digital Marketing for Fashion and Luxury Brands
Marketspaces and Marketplaces
Inbunden, Engelska, 2021
1 861 kr
Skickas inom 10-15 vardagar
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement.An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Art of Digital Marketing for Fashion and Luxury Brands
Marketspaces and Marketplaces
Häftad, Engelska, 2022
1 861 kr
Skickas inom 10-15 vardagar
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement.An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
1 857 kr
Skickas inom 10-15 vardagar
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Chapters 2 and 16 are available open access under a Creative Commons Attribution 4.0 International License via Springer Link.
1 857 kr
Skickas inom 10-15 vardagar
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.
Sustainable Digital Marketing for Fashion and Luxury Brands
Theory and Practice
Inbunden, Engelska, 2025
2 120 kr
Skickas inom 10-15 vardagar
This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation.
527 kr
Skickas inom 5-8 vardagar
A photographic narrative that crosses the world's main cities to witness the shared intentions and feelings that bind the single Pride events in one big wave that envelops and crosses all countries, exalting the uniqueness and variegated compositions of identities and modes. A snapshot of global LGBTQIA+ pride, with a focus on Pride parades marking momentous anniversaries, including New York Pride in 2019, 50 years after the events of Stonewall, and London Pride in 2020, 50 years after the birth of the Gay Liberation Front.The book also bears witness to the spread of the Wave in the countries of Asia, Africa, the Middle East and Australia, which since the end of the 1990s, with particular regard to the last decade, has been gaining spaces for listening and rights.The Pride project recounts, celebrates and enhances LGBTQIA+ pride around the world, through the faces and claims of the protagonists of a struggle that involves us all: that for a fair and inclusive world, in which no person should feel excluded or discriminated against for their way of being, living and loving.Text in English and Italian.