Michelle Willis – författare
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11 produkter
Digital Marketing Strategies for Value Co-creation
Models and Approaches for Online Brand Communities
Av Michelle Willis, Wilson Ozuem
E-bok, 2022
1780 kr
Lägg i varukorg
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a …
Digital Transformation for Fashion and Luxury Brands
Theory and Practice
Av Wilson Ozuem, Silvia Ranfagni m. fl.
Inbunden, 2024
1925 kr
Lägg i varukorg
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and …
Digital Transformation for Fashion and Luxury Brands
Theory and Practice
Av Michelle Willis, Silvia Ranfagni m. fl.
E-bok, 2024
2360 kr
Lägg i varukorg
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and …
Digital Transformation for Fashion and Luxury Brands
Theory and Practice
Av Wilson Ozuem, Silvia Ranfagni m. fl.
Häftad, 2025
1925 kr
Lägg i varukorg
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and …
Digital Marketing Strategies for Value Co-Creation
Models and Approaches for Online Brand Communities
Av Wilson Ozuem, Michelle Willis
Inbunden, 2025
1697 kr
Lägg i varukorg
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the …
Digital Marketing Strategies for Value Co-Creation
Models and Approaches for Online Brand Communities
Av Michelle Willis, Wilson Ozuem
E-bok, 2025
2127 kr
Lägg i varukorg
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the …
Digital Marketing Strategies for Value Co-Creation
Models and Approaches for Online Brand Communities
Av Wilson Ozuem, Michelle Willis
Häftad, 2026
1697 kr
Lägg i varukorg
Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the …
Digital Marketing Strategies for Value Co-creation
Models and Approaches for Online Brand Communities
Av Wilson Ozuem, Michelle Willis
Häftad, 2023
1525 kr
Tillfälligt slut
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a …
