Carla Ruiz Mafe – författare

Visar alla böcker från författaren Carla Ruiz Mafe. Handla med fri frakt och snabb leverans.

5 produkter

1. 

   Engaging Consumers through Branded Entertainment and Convergent Media

   Av Jose Marti Parreno, Carla Ruiz Mafe m. fl.

   Inbunden, 2015

   2687 kr

   Lägg i varukorg

2. 

   Engaging Consumers through Branded Entertainment and Convergent Media

   Av Lisa Scribner, Carla Ruiz Mafe m. fl.

   E-bok, 2015

   2417 kr

   Lägg i varukorg

   Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through …

3. 

   Engaging Consumers through Branded Entertainment and Convergent Media

   Av Lisa Scribner, Carla Ruiz Mafe m. fl.

   E-bok, 2015

   2417 kr

   Lägg i varukorg

   Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through …

4. 

   Marketing and Smart Technologies

   Proceedings of ICMarkTech 2025, Volume 2

   Av José Luís Reis, Carla Ruiz-Mafé m. fl.

   Inbunden, 2026

   3271 kr

   Lägg i varukorg

   This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in …

5. 

   Marketing and Smart Technologies

   Proceedings of ICMarkTech 2025, Volume 2

   Av Luis Paulo Reis, Marc K. Peter m. fl.

   E-bok, 2026

   4066 kr

   Lägg i varukorg

   This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in …