Carla Ruiz Mafe – författare
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3 produkter
3 produkter
Inbunden, Engelska, 2015
2 609 kr
Skickas inom 5-8 vardagar
Del 474 - Smart Innovation, Systems and Technologies
Marketing and Smart Technologies
Proceedings of ICMarkTech 2025, Volume 2
Inbunden, Engelska, 2026
3 238 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
E-bok
Engelska, 20263 948 kr
Läs direkt efter köp
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.