Marc K. Peter – författare

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25 produkter

Strategic Digital Transformation
Theory and Practice
AvJohan P. Lindeque,Marc K. Peter
E-bok
Engelska, 2025
690 kr
Läs direkt efter köp
This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors' own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses."e;In this rapidly evolving landscape, strategic digital transformation is not just an option but a necessity for organisations to remain competitive and relevant. . . It is an exciting time to be part of this journey, and I am confident that the insights and strategies presented in this textbook will provide valuable guidance for young leaders and innovators seeking to thrive in the digital era."e; - Alois Zwinggi Managing Director, World Economic Forum
Strategic Digital Transformation
Theory and Practice
AvMarc K. Peter,Johan P. Lindeque
Häftad, Engelska, 2025
661 kr
Skickas inom 7-10 vardagar
This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.“In this rapidly evolving landscape, strategic digital transformation is not just an option but a necessity for organisations to remain competitive and relevant. . . It is an exciting time to be part of this journey, and I am confident that the insights and strategies presented in this textbook will provide valuable guidance for young leaders and innovators seeking to thrive in the digital era.” - Alois Zwinggi Managing Director, World Economic Forum
Del 474 - Smart Innovation, Systems and Technologies
Marketing and Smart Technologies
Proceedings of ICMarkTech 2025, Volume 2
AvJosé Luís Reis,Carla Ruiz-Mafém. fl.
Inbunden, Engelska, 2026
3 326 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2025, Volume 2
AvLuis Paulo Reis,Marc K. Peterm. fl.
E-bok
Engelska, 2026
3 978 kr
Läs direkt efter köp
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Niederlassungen führen
Mit Subsidiary Governance zum Erfolg
AvPatrick Renz,Nikola Böhrerm. fl.
Häftad, Tyska, 2022
463 kr
Skickas inom 10-15 vardagar
Niederlassungen müssen ganzheitlich geführt und gesteuert werden - andernfalls sind Umsetzungslücken oder Governance-Gaps unvermeidlich. Diese äußern sich in mangelnder Strategieumsetzung, Kommunikationsproblemen bis hin zu Skandalen wie Kartellklagen oder Korruptionsfällen. Ganzheitliche Steuerung von Niederlassungen ist eine Governance-Aufgabe, die nicht nur im Pflichtenheft des Boards steht. Management und Mitarbeitende müssen innerhalb ihrer Verantwortlichkeiten einen Teil dazu beitragen, sei das im Bereich Risikomanagement, Anspruchsgruppenmanagement oder im Thema Integrität. Das Open Access Buch erläutert die 6 Bereiche ganzheitlicher Steuerung anhand eines Subsidiary Governance Modells. Die vorliegende 2. Auflage wurde mit modernen Führungsthemen des digitalen Zeitalters und der digitalen Transformation erweitert. Darüber hinaus wird der Bezug zum Markterfolg und zu Innovation abgeleitet. Zahlreiche Praxistipps, ein Fallbeispiel und eine Checkliste helfen der Praktikerin und dem Praktiker bei der Umsetzung im Führungsalltag..Die wichtigsten Punkte aus dem InhaltWeshalb Subsidiary Governance?Das Subsidiary Governance ModellDie Anwendung des Subsidiary Governance Modells in der PraxisFallbeispiel, Checkliste und AnwendungsartenDies ist ein Open-Access-Buch.
Digitale Wettbewerbsvorteile in der Praxis
Wie Sie erfolgreich digitale Strategien planen, umsetzen und verankern
AvKai Reinhardt,Marc K. Peterm. fl.
E-bok
Tyska, 2024
449 kr
Läs direkt efter köp
Die digitale Transformation wird durch veränderte Kundenbedürfnisse, neue Technologien wie KI und steigenden Wettbewerbsdruck vorangetrieben.Vor diesem Hintergrund gibt das Buch Führungskräften praxisorientierte und wissenschaftlich fundierte Methoden an die Hand, um digitale Chancen optimal zu nutzen. Es verbindet bekannte Konzepte des Strategischen Managements mit neuen Ansätzen, die je nach Unternehmenssituation variieren.Die Autoren – erfahren in der Führung digitaler Unternehmen und in der Lehre in Europa, Australien und den USA tätig – zeigen, wie digitale Strategien geplant, umgesetzt und verankert werden. Unterstützt durch zahlreiche Praxisbeispiele, Abbildungen und Checklisten, behandelt das Buch:- • Grundlagen und Begriffe der digitalen Transformation- • Kriterien zur Auswahl einer digitalen Basisstrategie- • Digitally Enhanced Business: Digitalisierung der Wertschöpfungsprozesse- • Digitally Expanded Business: Erweiterung des Angebots um digitale Elemente und Übergang zu digitalen Geschäftsmodellen- • New Digital Business: Diversifizierung durch neue digitale Angebote- • Konsequente Umsetzung und Verankerung von Digitalstrategien- • Leadership und Kompetenzentwicklung im digitalen ZeitalterEin unverzichtbares Werk für alle, die die Wettbewerbsfähigkeit ihres Unternehmens im digitalen Zeitalter stärken wollen.
Digitale Wettbewerbsvorteile in der Praxis
Wie Sie erfolgreich digitale Strategien planen, umsetzen und verankern
AvKai Reinhardt,Marc K. Peterm. fl.
E-bok
PDF, Tyska, 2024
449 kr
Läs direkt efter köp
Die digitale Transformation wird durch veränderte Kundenbedürfnisse, neue Technologien wie KI und steigenden Wettbewerbsdruck vorangetrieben.Vor diesem Hintergrund gibt das Buch Führungskräften praxisorientierte und wissenschaftlich fundierte Methoden an die Hand, um digitale Chancen optimal zu nutzen. Es verbindet bekannte Konzepte des Strategischen Managements mit neuen Ansätzen, die je nach Unternehmenssituation variieren.Die Autoren – erfahren in der Führung digitaler Unternehmen und in der Lehre in Europa, Australien und den USA tätig – zeigen, wie digitale Strategien geplant, umgesetzt und verankert werden. Unterstützt durch zahlreiche Praxisbeispiele, Abbildungen und Checklisten, behandelt das Buch:- • Grundlagen und Begriffe der digitalen Transformation- • Kriterien zur Auswahl einer digitalen Basisstrategie- • Digitally Enhanced Business: Digitalisierung der Wertschöpfungsprozesse- • Digitally Expanded Business: Erweiterung des Angebots um digitale Elemente und Übergang zu digitalen Geschäftsmodellen- • New Digital Business: Diversifizierung durch neue digitale Angebote- • Konsequente Umsetzung und Verankerung von Digitalstrategien- • Leadership und Kompetenzentwicklung im digitalen ZeitalterEin unverzichtbares Werk für alle, die die Wettbewerbsfähigkeit ihres Unternehmens im digitalen Zeitalter stärken wollen.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2019
AvÁlvaro Rocha,José Luís Reism. fl.
Inbunden, Engelska, 2019
1 716 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2019
AvZorica Bogdanovic,Marc K. Peterm. fl.
E-bok
Engelska, 2019
2 127 kr
Läs direkt efter köp
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2019
AvÁlvaro Rocha,José Luís Reism. fl.
Häftad, Engelska, 2020
1 716 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2021, Volume 2
AvJosé Luís Reis,Marc K. Peterm. fl.
Inbunden, Engelska, 2022
3 326 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2021, Volume 2
AvZorica Bogdanovic,Ricardo Cayollam. fl.
E-bok
Engelska, 2022
3 978 kr
Läs direkt efter köp
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2021, Volume 2
AvJosé Luís Reis,Marc K. Peterm. fl.
Häftad, Engelska, 2023
3 326 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2022, Volume 2
AvJosé Luís Reis,Marc K. Peterm. fl.
Inbunden, Engelska, 2023
3 326 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2022, Volume 2
AvZorica Bogdanovic,Jose Antonio Varela Gonzalezm. fl.
E-bok
Engelska, 2023
4 105 kr
Läs direkt efter köp
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2022, Volume 2
AvJosé Luís Reis,Marc K. Peterm. fl.
Häftad, Engelska, 2024
3 425 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2020
AvÁlvaro Rocha,José Luís Reism. fl.
Inbunden, Engelska, 2021
3 767 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2020
AvZorica Bogdanovic,Sandra Loureirom. fl.
E-bok
Engelska, 2021
3 242 kr
Läs direkt efter köp
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2020
AvÁlvaro Rocha,José Luís Reism. fl.
Häftad, Engelska, 2022
2 730 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2024, Volume 2
AvJosé Luís Reis,José Cascalhom. fl.
Inbunden, Engelska, 2025
3 425 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2024, Volume 2
AvMaria Teresa Tiago,Luis Paulo Reism. fl.
E-bok
Engelska, 2025
3 978 kr
Läs direkt efter köp
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2024, Volume 2
AvJosé Luís Reis,José Cascalhom. fl.
Häftad, Engelska, 2026
3 326 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2023, Volume 2
AvJosé Luís Reis,Marc K. Peterm. fl.
Häftad, Engelska, 2026
4 337 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2023, Volume 2
AvJosé Luís Reis,Marc K. Peterm. fl.
Inbunden, Engelska, 2025
4 337 kr
Skickas inom 10-15 vardagar
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Marketing and Smart Technologies
Proceedings of ICMarkTech 2023, Volume 2
AvZorica Bogdanovic,Luis Paulo Reism. fl.
E-bok
Engelska, 2025
5 410 kr
Läs direkt efter köp
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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Marc K. Peter – författare

Strategic Digital Transformation

Strategic Digital Transformation

Marketing and Smart Technologies

Marketing and Smart Technologies

Niederlassungen führen

Digitale Wettbewerbsvorteile in der Praxis

Digitale Wettbewerbsvorteile in der Praxis

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

Marketing and Smart Technologies

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