Marc K. Peter – författare
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23 produkter
Strategic Digital Transformation
Theory and Practice
Av Johan P. Lindeque, Marc K. Peter
E-bok, 2025
690 kr
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This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors' own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational …
Strategic Digital Transformation
Theory and Practice
Av Marc K. Peter, Johan P. Lindeque
Häftad, 2025
675 kr
Lägg i varukorg
This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors’ own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2025, Volume 2
Av José Luís Reis, Carla Ruiz-Mafé m. fl.
Inbunden, 2026
3274 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2025, Volume 2
Av Luis Paulo Reis, Marc K. Peter m. fl.
E-bok, 2026
4066 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025. It covers up-to-date cutting-edge research on artificial intelligence applied in …
Niederlassungen führen
Mit Subsidiary Governance zum Erfolg
Av Patrick Renz, Nikola Böhrer m. fl.
Häftad, 2022
456 kr
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Niederlassungen müssen ganzheitlich geführt und gesteuert werden - andernfalls sind Umsetzungslücken oder Governance-Gaps unvermeidlich. Diese äußern sich in mangelnder Strategieumsetzung, Kommunikationsproblemen bis hin zu Skandalen wie Kartellklagen oder Korruptionsfällen. Ganzheitliche Steuerung …
Digitale Wettbewerbsvorteile in der Praxis
Wie Sie erfolgreich digitale Strategien planen, umsetzen und verankern
Av Kai Reinhardt, Marc K. Peter m. fl.
E-bok, 2024
459 kr
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Die digitale Transformation wird durch veränderte Kundenbedürfnisse, neue Technologien wie KI und steigenden Wettbewerbsdruck vorangetrieben.Vor diesem Hintergrund gibt das Buch Führungskräften praxisorientierte und wissenschaftlich fundierte Methoden an die Hand, um digitale Chancen optimal zu …
Digitale Wettbewerbsvorteile in der Praxis
Wie Sie erfolgreich digitale Strategien planen, umsetzen und verankern
Av Kai Reinhardt, Marc K. Peter m. fl.
E-bok, 2024
459 kr
Lägg i varukorg
Die digitale Transformation wird durch veränderte Kundenbedürfnisse, neue Technologien wie KI und steigenden Wettbewerbsdruck vorangetrieben.Vor diesem Hintergrund gibt das Buch Führungskräften praxisorientierte und wissenschaftlich fundierte Methoden an die Hand, um digitale Chancen optimal zu …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2019
Av Álvaro Rocha, José Luís Reis m. fl.
Inbunden, 2019
1690 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2019
Av Álvaro Rocha, José Luís Reis m. fl.
Häftad, 2020
1690 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2021, Volume 2
Av José Luís Reis, Marc K. Peter m. fl.
Inbunden, 2022
3274 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2021, Volume 2
Av José Luís Reis, Marc K. Peter m. fl.
Häftad, 2023
3274 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2022, Volume 2
Av José Luís Reis, Marc K. Peter m. fl.
Inbunden, 2023
3274 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2022, Volume 2
Av Zorica Bogdanovic, Jose Antonio Varela Gonzalez m. fl.
E-bok, 2023
4196 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2022, Volume 2
Av José Luís Reis, Marc K. Peter m. fl.
Häftad, 2024
3372 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2020
Av Álvaro Rocha, José Luís Reis m. fl.
Inbunden, 2021
3708 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2020
Av Zorica Bogdanovic, Sandra Loureiro m. fl.
E-bok, 2021
3242 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2020
Av Álvaro Rocha, José Luís Reis m. fl.
Häftad, 2022
2688 kr
Lägg i varukorg
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2024, Volume 2
Av José Luís Reis, José Cascalho m. fl.
Inbunden, 2025
3372 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2024, Volume 2
Av Maria Teresa Tiago, Luis Paulo Reis m. fl.
E-bok, 2025
4066 kr
Lägg i varukorg
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2024, Volume 2
Av José Luís Reis, José Cascalho m. fl.
Häftad, 2026
3274 kr
Lägg i varukorg
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2023, Volume 2
Av José Luís Reis, Marc K. Peter m. fl.
Häftad, 2026
4269 kr
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2023, Volume 2
Av José Luís Reis, Marc K. Peter m. fl.
Inbunden, 2025
4269 kr
Lägg i varukorg
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech …
Marketing and Smart Technologies
Proceedings of ICMarkTech 2023, Volume 2
Av Zorica Bogdanovic, Luis Paulo Reis m. fl.
E-bok, 2025
5410 kr
Lägg i varukorg
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech …
